Planning, directing, and coordinating all marketing and sales efforts. Will lead a highly disciplined brand marketing organization and will engineer the development and initiation of new marketing and sales strategies to effectively brand the attraction in the global market place. Specifically, this executive will coordinate and lead the Marketing department by building a synergistic, team-oriented organization to maximize opportunities for the organization to increase revenues and profits. He/she will oversee Marketing, Advertising, Promotions, Public Relations, and Research.