The successful candidate will be responsible for developing a strategy to support company businesses, through four types of events: user conferences, trade shows, web seminars and hospitality events. In addition to strategy development, this person develops detailed business plans, and either individually or through influence over direct reports executes all of Advent's market-facing events. Work with direct reports and key business partners to define a corporate events marketing strategy that covers all event types and both business units, and aligns with corporate and marketing strategies.