Knowledgeable in merge-purge, enhancement techniques and segmentation. Develop/execute catalog House file segmentation mail plans based on historical profit/loss. Develop/execute catalog prospecting mail plans, working with outside list brokers, based on historical profit/loss. Communicate/coordinate all mailing/list/postage request instructions to finance, merge/purge vendor, list vendor and catalog printer. This includes: mail dates, catalog versioning, postal sorts (to ensure optimal postal discounts), mail coding (to ensure proper tracking), etc.