The Product Marketing Specialist is responsible for developing the Go-To-Market (GTM) Launch Plan for each program to which he/she has been assigned, in consultation with the Line of Business (LoB) and various cross-functional teams, including Program Managers, Field Marketing, Marketing Services and Corporate Marketing. The Product Marketing Specialist is also responsible for tracking and coordinating the activities described in the launch plan while maintaining clear communications lines with the Line of Business or Program Managers.