This position is responsible for managing day-to-day operations for assigned area, driving strategic alignment across eBusiness verticals, collaborating with Product Development on planning eBusiness impact of new products and services, and measuring web performance. As a Marketing Brand manager, the expectation would be to plan, develop, and direct the marketing efforts for a particular brand or product. It is not uncommon for a brand manager to be responsible for coordinating activities of specialists in sales, advertising, promotion, research and development, and marketing research.