Drive revenue from international channels, including working with the business analysis team on prioritization, budgeting, forecasting and planning. Champion the needs of our International business in the US with humor and grace. Working with the existing international, product management, eCommerce, public relations, and retail teams; create and execute Go-To-Market and launch strategies in key countries, including market sizing, customer segmentation & targeting, value proposition, product differentiation & packaging, pricing, channels, and competitive positioning.