The company is looking or a bright and accomplished individual to develop and execute our Hispanic marketing strategy. With your past experience, you will lead the development and analysis of al business unit marketing plans and strategies. You will also have the opportunity to ensure those are linked to the overall company business plan in addition to the corporate marketing strategy. Based on recommendations, you will help determine which segments the Principal will pursue and work with consultants to put pilots into place (key decisions how to launch, timing, business plan, etc.)