Provides strategic direction and full P&L oversight for the music e-business division. Accountable for achieving company objectives in regard to sales, expenses, and profitability. Partners with other functional areas in strategic development, planning, coordination, and execution of E-Commerce activities/projects. Develops concepts, strategies, policies and procedures to improve competitive position, increase sales, meeting financial objectives and functional goals. Oversees copywriting, photography, site design, marketing programs and calendar and merchandise content to ensure brand integrity throughout planning and implementation of E-Commerce initiatives. Directs all day-to-day operational activities of the site including content, production/operations, sales, marketing, merchandising and customer service.