Overall responsibility for the evolution of the overall look / feel / performance and possibly other properties as stand-alone web sites and evolving the brand online through other Web 2.0 initiatives. Responsible for developing and maintaining programs that drive online revenue growth (including online demand generation, advertising, and closing sales). Directs website production design and development. Selects and manages the work of external vendor contractors. Works with advertising agencies and other marketing staff to ensure consistent themes & branding.