Publisher Development Director - Online Advertisin...

Position Summary

Reporting to the VP of Business Development, the Publisher Development Director will manage a significant portion of COMPANY’s market optimization and media buying efforts. The position requires a combination of strong analytical skills, media buying experience, contract negotiation and aptitude.

Responsibilities

As part of the Publisher Development team, this person will work closely with advertising sales, client services and engineering to ensure that advertiser and publisher needs are efficiently and effectively met. He or she will possess deep understanding of the wide range of publisher inventory (portals, ad exchanges, various bidded marketplaces, media conglomerates, aggregators, vertical websites, etc) and advertiser offers (ad creative, messaging, landing page, conversion funnel-- across a very wide range of industries). This job also requires strong analytical aptitude to analyze and interpret quantitative data and problem-solve.

Required Skills

• Media buying and/or business development experience in the context of advertising inventory acquisition


• Direct experience with one of the large ad exchanges (Right Media, AdX, etc)


• Strong quantitative and analytical skills


• Direct experience at a management level within the advertising network space


• Understanding of the basics of Behavioral and Demographic ad targeting


• Strong communication and interpersonal skills


• Strategic account management & contract negotiation skills


• Team player and cross-departmental communicator

Presentation Skills

• Understanding of ad serving technologies (from Dart, Atlas & also Rich Media vendors)


• Attention to detail and strategic account management skills a must

Preferred Skills

• Experience with a variety of advertising categories and understanding of what inventory works for what advertisers, at what prices


• Basic knowledge of cookies


• Basic familiarity with web analytics


• Basic knowledge of statistical analysis


• Experience and/or strong desire to work in a high pressure, high demand entrepreneurial environment

Required Education

• BA required, MBA or BS in analytical or engineering-related field preferred