eMarketing Systems & Operations Manager

Standard & Poors, a subsidiary of The McGraw-Hill Companies (NYSE:MHP), is the worlds foremost provider of independent credit ratings, indices, risk evaluation, investment research and data. With offices in 23 countries and markets, Standard & Poors is an essential part of the worlds financial infrastructure and has played a leading role for nearly 150 years in providing investors with the independent benchmarks they need to feel more confident about their investment and financial decisions.

 
The eMarketing Systems Manager will primarily oversee Eloqua, Standard & Poors enterprise eMarketing system. Eloqua is an integral part of S&P global CRM systems portfolio and closely integrates with Salesforce.com - S&Ps enterprise CRM system  to provide a seamless experience with lead generation and customer outreach. The externally facing aspects of the role require strong communication skills to manage the often-conflicting requirements of a set of global customers. Internally, the role us a hands-on position that will manage day-to-day operations of the system as well as act as the functional expert on Eloqua captures the various business processes at S&P and integrates with other systems. Key responsibilities include defining policies and procedures, working with data quality team to ensure data integrity of the system, improving usability, driving adoption and deriving the business intelligence that should soon be available from having a single, muli-product, multi-region eMarketing CRM information system. The eMarketing Systems Manager will report to the Senior Director, Global CRM, and will be based in New York.
 
Responsibilities:

• Define and implement governance and policies around ongoing data entry, data validation, and data enrichment of Eloquas contacts database
• Define and implement governance and policies for ongoing control, maintenance and enhancement of existing marketing database (Eloqua): process, standards, access control, documentation, etc
• Define business analytics and create dashboards and reports to measure all aspects of marketing activities in Eloqua , such as campaign effectiveness revenue generation, etc
• Effectively run day-to-day operations for Eloqua system including case management, monitoring, break/fix, and other operational and support activities
• Provide metrics on operation and support activities, identify areas of improvements and propose recommendations
• Work closely with our business partners and provide leadership in defining, mapping and documenting standard marketing processes to be used globally and as it relates to Eloqua
• Have very strong understanding of Eloqua system and its features, capabilities and limitations. Be a power user and go to person
• Work with business partners to define and implement bi-directional synchronization between Eloqua and Salesforce.com
• Monitor and enforce proper usage of Eloqua as marketing system and provide on-going guidance and expertise to marketing users

• Strong "hands-on" knowledge of Eloqua system, it features, capabilities and limitations
• Prior experience with successful implementation and rollout of Eloqua system for a global organization and understand of common implementation challenges
• Experience with all aspects of eMarketing such as email campaigns, deliverability, behavior tracking, lead nurturing, lead generation, etc
• Prior experience in defining and implementing policies/procedures and governance around marketing processes
• Ability to work with a de-centralized marketing organization
• Ability to gain consensus from a diverse group
• Ability to manage conflicting/competing requirement and be able to define and implement a common standard process
• Very good functional knowledge of Salesforce.com
• Strong understanding of CRM data structures and objects
• Ability to work on multiple projects simultaneously
• Process and quality orientation with attention to detail
• Expertise and experience in B2B marketing, B2B marketing in financial industry a big plus
• Experienced in working with both senior marketing managers and junior level coworkers
• Innovative, motivated, organized, high energy team player
• Excellent communications skills: verbal, written, and presentation
• Advanced user of Microsoft Excel, Access and PowerPoint
• University degree a must