Sr. Marketing Manager / Gynecology
Hiring Company Industry:
Medical Equipment
Number of Employees:
100 - 1,000
Employees
Total Compensation: $100K - $140K
Reports to: VP of Marketing
Location: Sunnyvale, CA
JOB DESCRIPTION
Job Title : Sr Mktg Manager IV - Gynecology
Location : Sunnyvale, CA
Full/Part Time : Full-Time
Primary Function of Position:
Develop, lead, and implement marketing plan, key programs, and support to drive procedure adoption of our product amongst target GYN surgeons.
Roles and Responsibilities: This position has responsibility and authority for:
Develop and implement the company’s presence at key GYN conferences, including robotics symposia, post graduate (PG) courses, live surgical broadcasts, booth presence, and promotion
Partner with Training department to identify and support the development of new training programs to meet our procedure adoption goals. Partner with key surgeon champions to develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of our product.
Develop and implement live surgical broadcasts via the web to educate and promote Surgery for target GYN procedures. Work with webcast company and marketing communications to promote clinical education event amongst target GYN surgeons and patient audiences
Work closely with GYN surgeons and product development to define marketing and product requirements for new products needed to further enable key GYN procedures and drive procedure adoption.
Develop strategy, content, and support for surgeon/hospital marketing programs designed to drive patients to surgeons practices (e.g., patient education and referring physician seminars).
Work closely with e-marketing and marketing communication groups to optimize GYN content on and marketing of our product.
Work closely with clinical affairs to develop and implement clinical & publication strategy that will support GYN procedure adoption goals
Lead field communications to launch new procedures and promote key marketing programs to maximize impact on GYN procedure growth
Train new sales hires on marketing strategy, surgeon targeting, procedure positioning, sales support, and key marketing programs to drive their GYN business
Develop and update sales support for assigned procedures and marketing programs. Launch new products, marketing programs and sales support at Company sales meetings
Job Requirements:
Product marketing experience in a therapeutic medical device company. Surgical and/or OR experience desired.
Bachelor’s degree in life science or business discipline. MBA desired.
Proven ability to effectively position and message product/procedure and develop strong sales support to drive product/procedure adoption. Demonstrated success in building clinical education and marketing programs to drive product/procedure growth.
Demonstrated ability to work creatively amidst competing priorities to deliver high-impact marketing programs on-time and within budget to support overall marketing strategy and business objectives.
Superior verbal/written communication, teamwork, and interpersonal skills to work across multiple constituents.
Self-starter with ability to take leadership in unstructured environment.
Able to prioritize and smoothly manage multiple tasks.
Must be well versed in MS Office Suite.
Ability to travel 35%. Some international travel may be required.
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