Sr. Direct Marketing Manager

Successful Online Consumer-focused Marketer seeks entrepreneurial and energetic Senior Direct Marketing Manager with demonstrated success in the strategy, development and management of direct response campaigns.

You will be responsible for directing and managing the strategic vision and execution for aggressive online acquisition and retention campaigns and achieving targeted objectives at a profitable rate.
Clearly understanding the sound principles of direct response acquisition and retention marketing as well as CPM/CPC/CPA strategies, you will establish and employ various online marketing and offer development strategies driving new account growth across all direct response channels. Key strategic focus includes successful cost per acquisition, retention benchmarks, building the registered user database and overall effectiveness of online marketing efforts.
*Evaluation of new and diverse channels to effectively target and convert new consumers 
•Identify emerging trends to enhance effectiveness of direct response marketing campaigns.
•Develop budget and marketing plans for multiple initiatives to drive customer acquisition, engagement, monetization and retention
•Conduct competitive landscape reviews to delineate strategic direction of online direct marketing acquisition and retention tactics
•Work with marketing team & internal partners to deploy campaigns across multiple media channels
•Manage cross-functional teams to ensure seamless program execution
•Identify acquisition sources with high lifetime value (LTV)
•Own measurement, reporting & forecasting of direct response activities
•Conduct landing page tests to effectively increase conversion of site visitors and registrants to customers.

•5-7 years of direct response online marketing ideally with experience in the creation, implementation and measurement of offer development related to acquisition and retention marketing across a variety of channels
•Hands on experience with marketing campaign management as well as deployment and tracking of campaign metrics
•Highly-analytical, problem-solver and creative thinker
•Ability and willingness to roll-up sleeves and juggle multiple projects simultaneously
•Excellent oral, written and interpersonal communication skills

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