Product Marketing Manager

Our Mission

To guide our company in a manner that empowers it to serve God, honor the laws of nation, state and community and build character by practicing ethical business standards.

To produce the finest quality, consistent grade farm products that will surpass industry standards and reflect the highest degree of excellence. We will accomplish this through the development of teamwork in all areas of the business.

To preserve the soil through proper practices of farm husbandry and conservation. To protect our human resources that so faithfully provides their services to this business each and every day.

Our History

Our company’s founder and President Alex Abatti, Jr. is a third generation farmer in Imperial Valley, California. His ancestors arrived from Italy in the early thirties. Striking out on his own, he started a custom farm service company in 1981. Following the rapid growth of the business he began to farm in 1984 becoming one of the largest farmers in the area. In 1990 a fertilizer company was started to complement the farm and to assure delivery of chemicals necessary in agriculture. Green Touch Fertilizer also manufactures organic fertilizers and markets commercial fertilizers in Arizona and California. In 1993, to complement the forage division of the farm, we started Eight Star Commodities which double-compresses and markets the forage products abroad and domestically. On the heels of that expansion, a seed conditioning facility was built to pair with the farm’s seed producing capabilities. Allstar Seed Company conditions and markets seed and grain internationally and domestically. Our seed coating division was built in 2005. This vertical integration offers agricultural products from farm to consumer allowing flexibility in dealings with both suppliers and customers.

Our Quality Policy

Our commitment, by tradition, is offering goods and services that meet our customer’s requirements. Quality is a primary business objective achieved through continual improvement and actively involving all employees.

PRODUCT MARKETING MANAGER

Job Description

You will be responsible for mass merchant and regional retailers sales development of forage seed and packaged forage products.  Position reports directly to the President. Your key responsibilities and qualifications are:

Key Responsibilities:

• Acquire, manage and build strong partnerships with mass merchants and regional retailers for distribution of the Company’s forage seed and packaged forage products








• Negotiate new product listings and slotting with buyers








• Plan and execute annual promotional programs with customers








• Plan and implement successful launches of new products and packaging








• Achieve sales volume budget. Analyze sales progress to budget and plan for corrective actions when necessary








• Coordinate and outline the development of marketing materials and website updates








• Maintain thorough understanding of customer and forage seed and packaged forage environment








• Successful candidates will have the ability to build our domestic marketing department from the ground up, candidates will be responsible for growing domestic market share by developing sales with National mass merchants.








• Looking for a candidate with a proven track record of growth in previous marketing roles as well as a creative and fresh outlook to market needs








• Candidate must be able to multi-task and handle projects according to importance and time sensitivity as directed by President of company








• Candidate must be results driven, goal-oriented and have great communications skill

Skills

Qualifications & Requirements:

• 10+ years experience in mass merchant/regional retailer sales and marketing in the consumer products industry, preferably the seed or agricultural industries








• Excellent selling and presentation skills








• Proficient written communication skills








• Proficient with Outlook, Word, Excel, and PowerPoint








• Excellent organizational and follow-up skills








• Team player who is results-oriented and self-motivated








• Bachelor’s degree








• Ability to travel 50% of the time 




• Must live within a half a day’s drive from El Centro CA

Company Description

• Integrated grower, processor, shipper, exporter of forage products – seed, grain, hay, straw since 1994








• International sales to Asia, the Middle East, North and South America








• A professional team of industry veterans expanding a long-standing brand








• Highly focused with a developed and solid infrastructure, compelling points of difference and sustainable competitive advantages across our products








• Well established, world-wide channels








• Pride ourselves on our products, heritage and expertise in the markets we serve








• Headquartered in El Centro, CA








• Relocation is not required