Sr, Director Breadth Marketing - 252932

The US SMB Solutions marketing organization is seeking a candidate to own the Core and Lower Mid Market, and Small Business customer segment strategy and execution end to end. This is a critical leadership position for the US subsidiary as it represents an opportunity to market to the 3 million companies in the US with 5 to 500 employees. The role includes team management and ownership of customer marketing including customer targeting strategy,market analysis, value proposition, channel engagement and accountability for Customer Satisfaction (CPE).

As Sr. Director of Marketing, you will be responsible for the strategy, definition, and success of Microsoft’s breadth customer segments. This will require analysis of market trends, sales data, and channel performance including understanding of customer’s experiences with Microsoft’s products, solutions, and licensing programs. This role is part of the US SMB Leadership Team with accountability for revenue, customer and partner satisfaction, and organizational health. This will require strong thought leadership and people management skills and the ability to succeed in a high visibility role that has a significant impact on the US subsidiary business and Microsoft’s overall customer engagement strategy.

This business leader will be responsible for
- Co-leading (with Partner Director colleague) the monthly Breadth Operating Model, the most senior business leadership forum for the breadth business
- Developing a deep understanding of customers’ needs and buying behaviors and identify key targets and opportunities for Microsoft growth
- Leadership participation in the SMS&P LT as necessary
- Formulating compelling value propositions that communicate Microsoft’s solutions offerings and roadmap and address key customer pain points such as ease of doing business, licensing and business value
- Developing and evangelizing a customer lifecycle relationship and marketing strategy and business model to capitalize on these opportunities
- Executing the strategy through both new and in-market lifecycle marketing initiatives, including strong and creative online engagement strategies
- Defining the most effective channel experience through OEM, VAR, LAR and Distributor and other channels through which Microsoft markets and sells it products to our breadth customers in partnership with US Partner Group. Articulating the field go-dos in the context of the go-to-market plan.
- Supporting the Voice of Customer CPE activities through the breadth engines
- Driving actions and measurements for teams to manage budgets to within +/- 5% on a monthly basis

Successful candidates will have a proven, multi year track record in sales and marketing execution via channels. Leadership expectations include people management, succession planning, team WHI and employee development. Other key skills include quantitative proficiency, customer segmentation and analysis, packaging offers and value propositions, ability to quickly establish credibility with senior executives by presenting and defending ideas to drive results and effective communication skills to work with both internal and external audiences as a spokesperson and advocate. The position demands exceptional collaborative teaming abilities, as well as proficiency in cross-discipline, cross-divisional and cross-product group cooperation. The ideal candidate will have a bachelor’s degree and 10+ years in related marketing, business development or product management experience in software marketing. A minimum of 7 years of management experience required. MBA is a plus. Minimum level to apply is L66. The position is located in Redmond, Washington.