Regional Marketing Research Manager, NA

You grew up eating Frenchs mustard.  Your mom cleaned with Lysol.  Your favorite sweater is washed in Woolite.  And, when you have a cold, you take Mucinex.
 
With 18 Power brands sold in 180 different countries, operations in 60 countries, and net revenues in excess of $10 billion, Reckitt Benckiser is the $40 billion company behind the brands that you know and trust.  We are in our eighth straight year of delivering above-industry-average growth across all areas and product categories, which shows that our business strategy is working.  Central to everything we do is a uniquely confident, entrepreneurial, can-do culture. Its all about a passionate commitment to teamwork, competing to win in the marketplace and developing and rewarding talent.   

• Responsible for the implementation of all assigned local market research for the Region (US and Canada) 
• Specifically, the role is geared towards managing research for Food 
• Proactively develop a deeper understanding of consumers in the countries of North American Region. 
• Agree with regional management on local consumer understanding needs and Brand Equity tracking requirements across categories and recommend concrete research plans and methodologies to meet those needs. 
• Implement market or consumer research projects in alignment with direction from MR Director North America and, working directly with Category Marketing Directors and Brand Managers, apply global standard and consistent methodologies 
• Provide high quality support to local and regional business teams to interpret market research results, contributing to actionable business insights following research for assigned categories
•  Develop / enhance consumer learning decks for the assigned categories
•  Lead in harnessing consumer insights for the assigned categories
•  Strongly liaise with global category counterparts to understand researches and business issues that impact assigned categories
•  Plan the Local / regional market research budget with endorsement from Regional Management
•  Develop strong relationships with preferred global external research suppliers to ensure superior service and quality.
•  Support, from time to time and as required, the implementation of specific Category funded market research within the Region
•  Other duties as directed by Market Research Director-Area
•  Very strong business orientation: translating research to insights that can step change growth
•  Very strong research expertise; capable of leading and directing research for assigned categories
•  Wide awareness of new methodologies and approaches
•  Strong consumer orientation
•  Experienced in ad hoc and continuous research as well as ability to interpret syndicated retail information
•  Able to perform in a multicultural and matrix environment
•  Understanding of consumer goods marketing processes and approaches
•  Strong statistical /quantitative background
•  Familiarity with qualitative research set up/ interpretation
•  Experience in implementing multi country market research

• Results-oriented, entrepreneurial and self-motivating.
•  Well developed interpersonal skills to build positive working relationships with regional and local management teams and the Global MR team.
•  Well developed leadership skills
•  Commercial understanding of corporate and operational business issues.
•  Strong understanding of marketing strategy, planning issues, budgeting, priority setting.
•  Project management skills / Ability to multi-task and prioritize
•  Ability to understand business strategies, tactics and implement measurable research plans.
•  Excellent communication skills both written and oral.
•  Presentation skills
•  Bachelors degree in Marketing, Psychology, Mathematics or Business.
•  MBA preferred
•  Minimum of 7-10  years experience in a market research environment
•  Preferably with client research background

 

Our products have been a part of your life for as long as you can remember. So, when youre considering your future, dont forget Reckitt Benckiser.  We are the very successful company behind the brands that you know and trust.  Interested candidates please apply online.