Online Marketing Manager - 11544

Description About Platts: Platts, a division of The McGraw-Hill Companies (NYSE: MHP), is a leading global provider of energy and commodities information. With a century of business experience, Platts serves customers across more than 150 countries. An independent provider, Platts serves the oil, natural gas, electricity, emissions, nuclear power, coal, petrochemical, shipping, and metals markets from 17 offices worldwide. Platts real-time news, pricing, analytical services and conferences help markets operate with transparency and efficiency. Traders, risk managers, analysts, and industry leaders depend upon Platts to help them make better trading and investment decisions. Additional information is available at http://www.platts.com.   The Online Marketing Manager is tasked with evaluating web analytics along with internal and external feedback to ensure that Platts.com continues to evolve with the needs of the customers and the business. By analyzing click streams, site traffic and activity, s/he will make suggestions to the Platts Marketing and Web Development teams in order to maximize traffic, lead generation, online sales, and customer satisfaction.    

• Analyze online engagement, lead generation, and online sales to identify opportunities to improve conversion rates through the "marketing funnel", increase leads and improve visitor satisfaction and increase market share.  Issue regular analysis to key stakeholders.

            a)      Work with content owners to recommend best-converting stories/formats.

            b)      Work with web designer to test and recommend creative changes

            c)      Work with marketers on ecommerce recommendations in terms of copy, SEM, etc.

            d)      Work with Technology to test and implement functional changes

•  Implement global search strategy utilizing paid and organic search, married with new collateral assets (features, white papers, etc.) and potentially, future ecommerce functionality, to increase list and lead acquisition and new online sales. 
• Work with Marketing Managers to create simple and effective measurement of A/B testing for landing pages, product promotions, etc. 
• Drive the evaluation, customization and integration of online measurement systems to support the tracking of key metrics and inform appropriate stakeholders of that analysis. 
• Monitor competitor product efforts, site changes and industry trends to take preemptive and responsive actions as appropriate. 
• Develop business case for site enhancements; evaluate capital expenditures, revenue potential, and production methods of web site as sales channel based on input from Technology and other business units. 
• Manage primary relationships with the Platts Web Properties Team, search agency, web analytics vendor, and the web designer. 
• Develop the key online metrics that drive conversions by creating the online reports needed to make solid recommendations for improvement.

• Ability to identify trends and patterns in data and draw relevant conclusions, analyze findings in the context of business objectives and make recommendations
• Strong quantitative ability and presentation skills.  Comfortable presenting complex analysis to diverse groups including senior management and junior staff.
• Proven track record in online marketing (4-5 years) and with managing a B2B company website
• 7-10 years of research experience in a media, agency or vendor environment with 4-5 years of experience with web analytics/measurement systems
• Team player - must be able to work with multidisciplinary teams including online developers, product management and business leaders
• Can seek and develop strategies and tactics to overcome weaknesses and seize opportunity.
• Strong Excel skills and comfort with systems/operations.
• Educational Requirements-Bachelors Degree or MBA in a related field (Marketing and or Marketing Research degree a plus)