Director of Member Marketing

Purpose of Position

Oversee the development, direction and implementation of marketing strategies to maximize member engagement, tenure and revenue per member.

Specific Responsibilities & Duties

1.Employees will contribute to and consistently apply Equinox’s policies and procedures by effectively working with all Equinox personnel without to regard to race, religion, age, national origin, gender, physical or mental disability.

2.Develop and implement strategies for member on-boarding, member lifecycle, member referral programs, and member winback programs.

3.Develop individual marketing strategies to drive revenue per member  for Personal Training, Spa, Shop, Group Fitness and Pilates business lines

4.Plan and implement a comprehensive marketing calendar to orchestrate all planned activities  with including direct mail, email, in club merchandising, partnerships, events, online, winback, etc.

5.Use Member Database to track member behavior and engagement and develop member communication strategies maximize member contribution.

6.Work with in-house creative services team and database marketing agency through creative development, production and campaign implementation.

7.Develop a member facing communication strategy and collateral to reinforce the Equinox value proposition and member experience that will inspire, delight and wow members.

8.Collaborate with IT to identify database marketing opportunities to more effectively reach members. Lead cross-functional teams to launch new offers and campaigns.

Position Requirements & Qualifications

To perform this job successfully, an individual should meet the following minimum requirements and qualifications.

• Organizational leadership (collaborative management style)


• Resourcefulness (able to stretch money and people)


• Analytics and Strategic Planning (makes quick, fact-based decisions)


• Listening skills (listen first, then respond)


• Intellectual horsepower (highly analytical & strategic)


• Strong relationship management and interpersonal skills (high EQ)


• Influencing skills (proven ability to persuade others towards an idea or goal)


• Complex problem-solving (create options, then converge)


• Innovative and creative thinking (need fresh thinking)


• Bachelor’s degree, plus 7-10 yrs of experience