Director of Marketing - Medical / Surgical Product...

I am looking for a Director of Marketing for a client of mine who sells flow measurement devices to surgeons, nephrologists, interventionalists, critical care personnel, researchers and medical equipment manufacturers throughout the world.

Position: Director of Marketing
Location: Binghamton, NY
Reports to: COO

Our client, a worldwide manufacturer and distributor of medical products for Blood and Fluid Measurement, has an opening at our Central New York facility for a Director of Marketing.

Responsibilities:
The Director of Marketing is responsible for all marketing activities, which include:
- Marketing strategy, product marketing, product management, marketing programs, marketing communications, and market research for existing worldwide markets.
- Identify new product opportunities in the company’s product lines, and develop new product strategic plans which may become the blueprint for new product development, marketing and sales.
- Evaluate competitors and provide competitive differentiation.
- Design and manage compelling marketing communication strategies to increase customer base.
- Provide direction and leadership to sales management and field sales to implement strategy and tactics.
- Full responsibility for the Marketing budget
- Help develop accurate Sales forecasts and an expense budget to support the forecast.
- Structure business milestones and develop a strategic roadmap

As Director of Marketing you will interact with the executive managers of the branches in NY, in the Netherlands and in Taiwan. You will be a key player in defining the company’s vision, positioning, strategy, lifecycle, and product roadmaps.

Desired Skills/ Experience:
- Leadership experience in marketing Medical Products, specifically surgical and diagnostic capital goods.
- Strong visionary, strategic, and tactical understanding of the Medical Product Market, with emphasis on creating product demand and generating revenues.
- Hands-on experience and demonstrated success, managing innovative products through their lifecycle including product positioning, launch, branding, thought-leader development etc.
- Strong technical project and product management skills.
- Solid track record and proven success defining, developing and promoting Medical Devices.

Requirements for this position are:
- At least a 4 year degree with specialization in Marketing
- A minimum of 5 years management experience in Medical Product Marketing and Sales of Surgical Equipment.
- A track record of success, defining, developing and launching new medical products and managing the marketing and sales process.
- Experience in managing Marketing Product Managers.
- Experience in Strategic Planning, forecasting and budgeting

Equal opportunity employer. Competitive benefits including free medical.