Global Marketing Manager, Continence Care / Bowel ...

This is a newly created position to focus on bowel management products, driving profitable sales growth and solidifying synergies with other businesses.  Build a new business model within an established company.  Source and launch new products to augment existing portfolio. Create pricing and positioning strategies to serve targeted segments.  Position has global responsibility.

RESPONSIBILTIES:

The successful candidate will be responsible for developing and executing a new bowel management strategy globally.  Initial focus will center primarily on the integration and positioning of a new acquisition.  Medium to longer term focus will expand to build synergy with base business strategies (channels, value proposition, customer segmentation and targeting).

• Market Needs Evaluation – Coordinate with Business Divisions to ensure that effective market analysis, needs identification, and competitive analysis is conducted in all regions as input to the global strategy development.  Provide leadership and integration to the efforts of the Divisions and functional groups in this area.

• Develop global market and product strategies based on needs analyses, competitive evaluations, corporate requirements, divisional business plans and financial evaluations.  Understand product line profitability; work closely with operations and sales to drive cost/price initiatives to maximize profitability.  Coordinate plans with regional and product line strategies.

• Define additional product portfolio needs and drive programs to fill gaps.  Identify and prioritize new products; facilitate decision to develop internally or source externally.  Provide input to Research and Development and Business Development functions to develop internally and/or acquire from the outside new products to fulfill the global product and marketing strategy.

• Develop and implement strategic marketing plans to address product/brand positioning, competitive selling strategies, pricing, advertising, packaging, new product introduction plans and product discontinuation planning.  Provide direction to the Global Marketing Communication function in the development of communication and promotional material.

• Provide leadership to the consistent implementation of these strategies globally.  Strategies must be appropriate and implementable at regional and local levels.  Work closely with the Divisional executives, Region and Country Managers to ensure that strategy formulation and implementation proceeds smoothly.  Work closely with divisional marketing Managers to ensure appropriate information gathering and analysis.

• Monitor on an ongoing basis sales performance and local marketing and selling best practices, to assure global program implementation, evaluate effectiveness of new product launches, and improve performance world wide by sharing best practices.

• Support sales training as appropriate; ensure that the sales associates are appropriately trained.

QUALIFICATIONS:

Academic/Credentials/Certifications

Bachelor’s degree in a business, healthcare, or technical discipline required; MBA highly desired

Length of experience

7-10+ years of overall business experience, with at least 5 years of marketing in the medical device arena.   

Specialized skills/technical knowledge

Healthcare experience necessary; hospital, intensive care, burn care, wound care/skin care, incontinence, ostomy, or related experience highly desired.  Strong relationship management skills.  Proven track record of producing results in matrix global environment.                    

Hollister is an Equal Opportunity Employer.