Trade Marketing Manager

You grew up eating Frenchs mustard.  Your mom cleaned with Lysol.  Your favorite sweater is washed in Woolite.  And, when you have a cold, you take Mucinex.
 
With 17 Power brands sold in 180 different countries, operations in 60 countries, and net revenues in excess of $9 billion, Reckitt Benckiser is the nearly $40 billion company behind the brands that you know and trust.  We are in our tenth straight year of delivering above-industry-average growth across all areas and product categories, which shows that our business strategy is working. 
 
Central to everything we do is a uniquely confident, entrepreneurial, can-do culture. Its all about a passionate commitment to teamwork, competing to win in the marketplace and developing and rewarding talent.  

• The incumbent is responsible for analysis, strategy, best practices, 4Ps monitoring/follow-up, new product introductions and planning on a Category level across all Customers.  This position will also include support of several key Customers across Categories. 
• Gathering and understanding Consumer and Channel/Customer insights through research.  Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation. 
• Development/understand Global and Local Category best practices and transfer knowledge to Sales for implementation.  Transfer Local Category success to Global Teams.
• Develop Channel strategy for optimal product assortment and placement utilizing store shelf space more efficiently, satisfying consumer needs and eliminating stock-outs in accordance with category success models.
• Recommend efficient and effective pricing and promotion strategies in accordance with category success models.
• Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a 4Ps roadmap for Sales execution. 
• Build 4Ps gap analysis and work with Sales to develop/agree clear, specific plans for corrective action.
• Champion new product market entry and execution.  Includes development of sales presentation/materials and tracking/analyzing 4Ps in-market implementation.
• Develop and present Market/Consumer/Category trends to key Customers.  Establish RB as the Category expert.
• Develops expertise in assigned geographic areas/key Customers in order to serve as an expert to Marketing/Trade Marketing and manage cross-category Customer needs.
• Utilizes information from a range of sources to understand market trends, competition, customer strategy and brand strategy.
• Analyzes business trends and clearly understands competitors 4Ps strategy.
• Assists in the development of trade spend guidelines, performs top-line allocations and reviews and authorizes planned field trade spend.
• Helps develop national and/or local account-specific promotional programs/key events.

• 4-year college degree
• 5-years Direct Sales and/or Marketing experience, cross functional exposure to other Business Operations
• Good understanding of Customer Management Process
• Proven analytical skills
• Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)
• Strong oral, written communication, and presentation skills
• Computer proficient (Microsoft Office, Nielsen/IRI)
• Strong organizational skills
• Good interpersonal and time management skills