Digital Marketing Programs Development Manager II - ...

JOB DESCRIPTION

Description

The Digital Marketing Programs Development Manager II role is responsible for driving the execution of integrated online marketing programs focused on increasing enrollments and use of the Add It Up product, Keep the Change penetration, and growth of debit usage.



Responsibilities include, but are not limited to the following:

• Conceive, develop and launch integrated marketing strategies to drive online traffic, consideration, enrollment and use of these key products by prospects and customers.

• Leverage multiple online channels, including 3rd party paid display and search, e-mail, ATM, targeted advertising within Online Banking, and the Bank of America home page and lower level pages.

• Integrate closely with offline product market will also be key to drive online demand.

• Partner closely with multiple teams across the organization and outside of the organization, including sales, offline marketing, product, eChannels, enterprise media, agencies and others to ensure integration and innovation.

• Provide ongoing and timely reporting and analysis of campaign performance and make strategic decisions based on this information.
 

Qualifications
Required Skills:

• Minimum seven years in marketing.

• Work well independently and in large group settings, as well as handle multiple assignments, aggressive deadlines and complex approval processes.

• Exceptional organizational, analytical, verbal and written skills.

• Proven experience in partnering and communicating effectively with associates and leaders at all levels of the organization and with external partners.

• Experience in managing agencies to create compelling creative assets.

• Excellent Microsoft Office skills and experience with online tracking and/or budgeting programs.

• Minimum of bachelors degree required.



Desired Skills:

• Experience in financial services industry and online marketing.

• Agency experience.

• Basic reporting and analysis.

• Project management.

• Forecasting and budgeting.