Accenture Marketing Sciences - Marketing Analytics ...

The Accenture Marketing Sciences (AMS) practice specializes in the measurement and optimization of a companys return on Marketing and Sales investments. The AMS process involves the use of advanced regression analysis and other statistical techniques to quantify the return on historic Marketing activities, and utilizes optimization techniques to maximize the return on future investments. AMS clients include leading FMCG, automotive and retailing companies worldwide, with good penetration in the consumer electronics, pharmaceutical, and banking sectors.  

 

Required Overall Experience:

• Experienced in the analysis of marketing databases using SAS, SPSS, or other statistical modeling tools
• Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people
• Ability to validate, and derive insight from large amounts of data from diverse sources
• Strong aptitude, ability, motivation and interest in placing quantitative analysis in the context of marketing and business economics
• Experience in Customer-level data analysis (customer segmentation, predictive modeling, etc.) is a plus Understand SQL; experience with SQL a plus
• Should have worked on analytic projects in the following areas: Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations, Marketing Intelligence & Competitive Analysis
• Travel 50%

Key responsibilities:   Develop and interpret statistical models to quantify the incremental revenue generated by marketing activities. This process requires the use of advanced time series regression analysis in a marketing-mix modeling context, which involves the following key tasks:

• Data collection, Harmonization and validation
• Time-series regression models and other statistical analysis
• Derivation of marketing sensitivity curves
• Optimization of Marketing-mix allocation

QualificationsBasic Qualifications:

• Minimum 4 years regression analysis and/or statistical modeling using SAS or other statistical package
• 5 years experience in the analysis of Marketing databases using SAS, SPSS or other statistical modeling tools
• Bachelors Degree required - preferably in Econometrics, Statistics, Marketing, or Computer Science with emphasis in statistics; Masters preferred

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business  may not be eligible for consideration.   Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.