Retail Marketing Director

INVISTA’s Performance Surfaces & Materials (PS&M) Business is currently seeking an experienced professional for the position of Retail Marketing Director - STAINMASTER® Brand. 

Our search is focused on a marketing professional with a proven track record of retail brand growth, development of retail marketing strategies, and overall brand management.  We are seeking a creative leader with excellent project management skills and the ability to execute a diverse marketing plan, while focusing on the key brand message.  The professional in this role will lead a team of marketing managers and participate in multi-functional teams within the Residential business unit.  

As a leader you will be critical in advancing our Market-Based Management® (MBM®) culture.  MBM® business philosophy is a value system and a framework for action developed by Charles Koch, chairman of the board and chief executive officer of Koch Industries, Inc. and a member of the Board of Managing Directors of INVISTA B.V. It is a holistic approach to management that integrates theory and practice and prepares organizations to deal successfully with the challenges of growth and change.

Primary Responsibilities:

• Lead the development of the STAINMASTER® brand retail marketing strategy point of view (POV) and implementation of retail programs and initiatives to drive growth


• Develop and execute ownable STAINMASTER® brand messaging and brand identity at retail


• Identify and implement continuous stream of innovative products, promotions and initiatives at retail


• Responsible for annual retail marketing plan and budget including trade advertising, retail promotions, and collateral materials


• Actively engage and coordinate initiatives with field marketing and internal resources


• Lead the market research efforts to monitor and understand STAINMASTER® brand health at retail

 Skills Required:

• Bachelors degree with 10+ years of brand management or other consumer brands to retail marketing experience.


• Experience in marketing consumer brands to retail, developing retail strategies, and the design and execution of retail marketing initiatives.


• Experience in improving brand positioning and communications at retail


• Experience in implementing brand programs at retail while increasing retail / recommendation rates. 


• Experience in technical marketing skills including development of marketing plans, strategy, target audience development, brand positioning, and related.  


• Experience synthesizing data from multiple sources and translating into clear opportunities.


• Ability to travel domestically up to 25%

 Preferences:

• MBA


• Durable goods marketing experience

At INVISTA, a world leader in integrated fibers and polymers, you can advance professionally while helping improve products you depend on every day. We’re a subsidiary of Koch Industries, Inc., one of the largest privately held companies in the world. When you succeed here, you can open the door to opportunities with the diverse business segments of INVISTA and other Koch companies around the globe.

We are an equal opportunity employer. M/F/D/V

Drug tests are required, unless prohibited by state law.