Senior Product Manager

Company:

An oncology focused biopharmaceutical company developing small molecules with new mechanisms of action to treat malignancies with significant unmet medical needs. The company is developing its lead product candidate for the treatment of patients with Chronic Myeloid Leukemia (CML), Acute Myeloid Leukemia (AML), and Myelodysplastic Syndrome (MDS). A New Drug Application has been submitted to the U.S. Food and Drug Administration for CML patients with the Bcr-Abl T315I mutation. The corporate strategy is to commercialize the product independently in North America and to establish commercial partnerships in the rest of the world.

Responsibilities

Based in the San Francisco Bay Area, and reporting to the Director of Marketing, the Senior Product Manager will be responsible for planning and executing the North America oncology marketing strategy. This position will build upon all the key elements of the market plan; product positioning, branding, pricing and promotion/medical education for the CML product launch as well as for other oncology indications in the pipeline. 

The position has responsibility for developing and managing the product management function and to work in concert with other functional departments to ensure commercial success for the company’s products and services. The Product Manager will take a leadership role in developing key opinion leaders and will establish relationships with the oncology community at large. In addition, the Product Manager position will assist and support the build out of a Sales and Service capability.

Position, Purpose and Responsibilities

Specifically, the Senior Product Manager will be responsible for and participate in the following activities:

• Utilize their track record of success in pharmaceutical marketing to drive the implementation of the US marketing strategy.


• Strive to set new standards in marketing excellence to ensure the successful launch of the CML product launch.  


• Take the lead on the creation of effective material and programs to ensure the effective implementation of the marketing communication efforts.


• Will work in concert with other corporate groups to ensure that commercial success is achieved through effective team work.

Essential Duties and Responsibilities

1. Marketing planning

• Oversee the execution of key elements of the tactical plan


• Take an active role in the strategic planning process and drive the compilation of an effective operation plan to implement the marketing strategy


• Manage spend allocated to key marketing activities against the approved budget 

2. External Customer focus

• ·Help identify, target, establish and foster ethical working relationships with
  
  
  • KOL’s in CML
  
  
  • Influential HemOncs in key cancer centers
  
  
  • Patient Advocacy groups
  
  
  • External vendors
  
  
  • Other customer groups identified in the marketing plan
  
  

3. Market & Competitor intelligence

• Develop and maintain information systems of secondary market research/data that ensures the business is kept abreast of key changes in the evolving oncology business environment and ensure this information is communicated to relevant people in a timely manner

• Develop and implement the primary marketing research plan to address critical information gaps  

4. Internal Customer focus 

Field Forces

• Work with the sales and managed care teams to compile a program of support activities and materials and deliver quality outputs on time and in full 

Medical & Medical affairs 

• Assist with the implementation of the publications plan to ensure integrity of product positioning and key messages

Regulatory

• Understands the code of practice and overall regulatory requirements and their impact on commercial strategy and activities

Clinical

• Support the promotion campaign for the trials program to ensure we can meet our recruitment targets

Manufacturing & Supply

• Optimize the distribution chain for OMAPRO including the scheduling of product demand

Position Requirements

• Bachelor’s degree, preferably in the life sciences.  MBA or other advanced degree is desirable


• Minimum of 3-5 years progressive experience in marketing of medical products, preferably to oncology customer groups


• Product launch experience, preferably in the field of oncology.


• Significant experience setting up and implementing marketing plans.


• Experience working with clinicians


• Good conceptual, analytical, problem-solving and organization skills


• Excellent interpersonal, communications and presentation skills


• A reputation of being one of the best at his/her peer level, a well-rounded business executive on the basis of technical competence / intelligence, results, interpersonal skills, and general business acumen


• A reputation for consistently meeting objectives and deadlines


• An action-oriented, “hands-on” individual who enjoys challenge; is capable and dedicated to getting the job done with minimal support and direction; must be a “self-starter” who enjoys the challenges of working in a start-up environment.


• A high energy individual, accustomed to a busy work schedule including extensive travel, and works well under pressure


• An assertive, take-charge, proven manager with a strong results orientation, positive “can-do” attitude and a sense of urgency to get things done