Senior Product Marketing Manager

Paladin is a recruitment firm focused on Marketing, Advertising, Creative & Communications talent. Paladin provides both flexible freelance staffing solutions and direct-hire recruitment services to leading corporations and agencies nationally.  www.paladinstaff.com

Paladin has an immediate need for a FULL-TIME SENIOR PRODUCT/BRAND MANAGER ROLE with CPG background experience for one of Paladin’s global client. The position can be located either in Chicago, IL or Sunnyvale, CA. Relocation package is offered to the right candidate. Even if you are not interested, please refer this opportunity to any friends or colleagues who you think may like to hear more – networking is essential to our successful business model. Thank you for being a part of it! 

JOB OVERVIEW:

The Senior Product Marketing Manager will be responsible managing the product marketing function and defining the overall portfolio story for a specific category of products. The ideal candidate is a product or brand manager who has CPG with strong consumer marketing (customer focused) background and is tech savvy!

The IDEAL candidate will have:

• Minimum 8+ years of experience to include 3+ years Product Marketing experience


• Required: Minimum of 5 years consumer marketing (CPG) background


• Minimum Bachelor’s degree in Marketing or equivalent


• MBA in Marketing or equivalent (Ideally!)


• Working knowledge of technology


• Previous consumer marketing experience at a consumer goods company or a technology-driven consumer goods company


• Excellent communication and presentation skills


• Ability to synthesize consumer research and draw conclusions


• Ability to work cross-functionally, experience in working the matrices and complexities of a large organization.


• Thought leadership – strategic planning

Job Responsibilities includes:

• The Senior Product Manager will be the primary marketing interface between the development/engineering teams, product management teams, Consumer Design & Consumer Insights teams, as well as the Regional and Global marketing and Sales teams.


• At a high level, the Senior Product Manager will be responsible for identifying and co-developing compelling product concepts and solutions, interpreting market research and industry trends, formulating and contributing to strategic and tactical plans, and ensuring on-time execution of product marketing deliverables for a timely product launch.


• Specific responsibilities include but are not limited to:
  
  
  
  • Drive ideation of new products and support charter development
  
  
  • Co-develop and refine product & category value propositions, including definition of the target consumer and key areas of differentiation
  
  
  • Collaborate with Product Development to ensure that key experiences delivered continue to meet value proposition and delight consumers
  
  
  • Drive product inclusion and participation in the development of product specific research,  including internal and external user trials
  
  
  • Maintain competitive overview/analysis for tier and/or product(s), prepare customer presentations
  
  
  • Co-develop, support and drive go-to-market activities – e.g. marketing communications and promotional plans (Positioning strategies, advertising, events, PR, web/e-marketing, internal communications), product packaging, user manuals, device training, sales/marketing collateral, call center product training, trade shows.
  
  

Base salary ranges from $100k to $175k, depending on the candidate’s background and experience. In addition, a full benefit and relocation package is offered to the right candidate.

If you would like to be considered for this position and your background matches the criteria, please submit the following:

• Updated resume, word format only. No PDFs please.


• REQUIRED: 2 or 3 paragraphs on how your background and experience relates to this role. Talk about your consumer marketing experience, product marketing and product development experience as well and if you have any technology industry experience, talk about it too!


• Salary range requirement


• Three references
   

Candidates whose profiles most closely match our client’s requirements will be contacted. No phone calls please.