B2B Channel Marketing Director

Among the most recognized brand names in the water industry, Culligan International has been manufacturing and distributing water treatment products and bottled water for household and commercial use, worldwide, since 1936. The company has cultivated a reputation based on service, quality and water expertise over its 70+ years of industry leadership. Its solutions have been awarded the Good Housekeeping Seal®, highlighted as a Consumers Digest® ’’Best Buy’’, and featured on the ’’Designing Spaces®’’ national television show. The franchised “Culligan Man” noted in advertising is known in more than 90 countries.

Headquartered in Rosemont, IL, Culligan offers the most extensive water treatment product line in the world. We are the leading innovator and provider of filters for tap water, household water softeners, micro-filtration products, desalination systems, and portable deionization services. Culligan delivers bottled water and water systems to consumers and businesses through its network of over 700 Company owned and franchised dealers.

Purchased by a fund controlled by the private equity firm Clayton, Dubilier & Rice in 2004, the company executed significant cost reductions in 2005 and developed an appropriate infrastructure to support the growth of the enterprise. Entering 2006, Culligan successfully negotiated a new agreement with its franchise dealer network which will prove advantageous to both parties. The work related to these activities has already had a significant impact on Culligan’s financial results. The company is strong, profitable, and well-positioned in the market. Culligan is focused on strategic growth initiatives which will see the business expand in previously under-serviced segments, growing revenue both domestically and abroad, and generating higher levels of profitability.

Job Summary: 

This position will have direct involvement in the development and management of strategic marketing for our B2B sales channels.  This will include the formation of strategic marketing initiatives as well as the implementation and evaluation of programs.  You will also be required to maintain strong partnerships with all channel leaders and senior management on a variety of marketing initiatives.

 

Essential Job Duties: 

• Provide Director level marketing support for our B2B business channels


• Market analysis – help form strategy with channel leaders to better formulate selling plans


• Lead competitive assessment and positioning strategy for channels within key verticals.  Develop case studies and application wins.


• Develop cohesive product planning to support respective channel strategy


• Create and execute annual marketing plans


• Communicate strategy planning & execution both internally and externally


• Work with channel leaders on key account planning


• Conduct all “voice of customer” research and surveys to assure our strategy aligns with customer needs

Minimum Education Requirements: 

Bachelor’s degree in Business and/or Marketing, MBA preferred

Minimum Work Experience Requirements: 

• 10+ yrs of relevant experience preferred

Special Knowledge/Skills and/or Abilities: 

• Demonstrated experience as a thought leader within a marketing function


• Proven success developing and executing marketing/business plans


• Experience in a B2B environment is preferred


• Experience supporting a sales group is a must


• Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community, including, but not limited to the executive management team


• Ability to work independently and thrive in an extremely fast-paced environment with exceptional attention to detail under tight deadlines

Work Environment/Physical Demands:

Corporate office environment, business casual setting. 

Compensation & Benefits: 

Employees of Culligan receive a competitive benefits package and exclusive privileges, including: Employees of Culligan receive a competitive benefits package and exclusive privileges, including:

  -- Medical

  -- Dental

  -- Vision

  -- 401(K)

  -- Product Discounts

Culligan International Company is an Equal Opportunity / Affirmative Action Employer.

better water, pure & simple.