Online Marketing Communications Manager

Online Marketing Communications Manager

Our client, a information and conferencing company is seeking an  Online Marketing Communications Manager.   They are seeking a candidate to execute online programs to drive traffic, e-mail acquisition, and website registrations.  This individual should know best practices in online marketing/technology trends, who can locate areas of untapped opportunity and raise the online recognition
 

- Create and executing online and e-mail marketing that drive traffic and increase existing usage of our site while extending the visibility of our online network to our client audience

-Analyze daily sales, traffic, trends, and usage and making enhancements to increase opportunities and sales

-Drive website improvements to increase page views,  visitors, e-mail capture, registrations, leads, retention, and sales

- Work with sales and clients to organize new search and e-mail marketing campaigns around product/brand key phrases and new product launches

-Manage and optimize SEM, SEO, inbound linking, and related programs

- Execute keyword- search marketing with traditional and dynamic database driven external search partners for ads

- Execute pay-per-click and pay-per-action

Qualifications:

- BA/BS degree in Marketing, Advertising, Information Services/Communications

-5+ years experience in B2B marketing within online media channels  (social media, digital publishing, viral marketing, email)

- Experience in database-driven e-mail marketing and segmentation and the entire area of online marketing and advertising

- Solid strategic and creation skills, detail oriented

- Strong knowledge of analytics and metrics; and technology

-Understanding of HTML, SEM and SEO best practices