Senior Digital Strategist

Senior Strategist

Our downtown Chicago client, a major financial services firm, has an immediate need for a senior business marketing consultant for a major online ecommerce initiative. This is a great project for a marketing strategist with a strong business acumen and expertise in online marketing.

Overview
The initial project will be to evaluate the current business plan and develop recommendations to strengthen the plan and design marketing strategies and tactics to support the plan. The initiative is enterprise wide and includes marketing, communications, ecommerce, direct mail and retail plans. Must have experience leading strategic business and marketing planning and leading cross functional teams to deliver an ecommerce platform to meet very aggressive customer acquisition, retention and revenue goals. Please note this is a key leadership role on an enterprise task force.

Requirements
• Manage consulting engagements from strategic CRM planning and oversee through execution; strong consulting methodology and process orientation
• Expertise in strategic business planning and developing marketing strategies and tactics to meet goals
• Deep online marketing and ecommerce knowledge across multi-layered areas including lead generation, acquisition and retention programs, loyalty rewards programs, SEO and retail promotions.
• CRM expertise and experience in campaign management and data analytics.
• Strength in customer segmentation, message development and analytics background preferred.
• Excellent communicator and ability to develop and present strategic recommendations, drive consensus and build trust with C-level clients
• Financial services and or business management consultancy experience preferred.
• 8-10 years of strategic marketing and business planning experience
• Expertise in digital and eCRM engagements
• Strong consulting methodology and process orientation
• Ability to work with cross-functional teams in a matrix environment
• Advanced analytical thinker and ability to develop next breed solutions
• MBA in business or marketing strongly desired

Assignment:
• Onsite, 40-hour week
• Duration: 2 - 4 months - may take longer depending on how the project evolves
• Hourly rate: depending on candidate experience

If you are interested and qualified for the role, please submit the following:

• Updated resume in (.doc)
• REQUIRED: Brief overview of how your background fits to this role

Candidates whose profiles most closely match our client’s requirements will be contacted. No phone calls please. Thank you for your interest in working with Paladin!