SR Marketing MGR - Key Accts - 705643

The role of a Key Account Marketing Manager (KAMM) is a fast-paced, strategic and pioneering leadership opportunity in the US subsidiary’s Enterprise and Partner Group’s (EPG) marketing organization. The KAMM role offers a unique and new marketing opportunity at Microsoft to think strategically, focus on a limited set of accounts (approximately 5), and become an integral member of enterprise sales teams.

The mission of the KAMM is to partner with sales to develop a long-term, customer-centric marketing strategy that brings greater business value, stronger relationships and focus to our most valuable customers. After conducting significant research and collaborating closely with account teams, the KAMM develops and then implements customized key account marketing plans for each account. KAMMs are measured by their ability to support quota attainment, broaden and strengthen relationships, Software Assurance (SA) Benefit activation and consumption, deployment, value provided to account teams, and overall customer satisfaction. The KAMM role has high potential for growth and visibility, as well as serve as a launching pad for more senior marketing and sales leadership roles.

Responsibilities include:
Bringing key marketing insights (customer, industry & contact) to the account planning process;
Collaborating with sales teams on marketing strategies, campaigns and tactics required to grow revenue, share, and customer satisfaction;
Delivering and executing on customized key account marketing plans that map to each key account’s business imperatives;
Developing highly customized value propositions;
Creating a comprehensive contact strategy and communication plan for each account. Special focus will be on acquiring, building and nurturing CxO and LOB executive relationships to achieve high customer satisfaction and advocacy;
Driving the enterprise customer care strategy to increase customer retention and long-term renewal success through Software Assurance benefits activation, consumption and deployment;
Ensuring strong executive-level response rates and scores on annual enterprise customer survey; and
Reporting results and insights regularly.

Requirements
The ideal KAMM has strong business development experience, an enterprise solutions and/or services strategic marketing background, deep analytical skills and strong communication skills. The KAMM position also requires creativity, a strong analytical bent, exceptional relationship building and networking talent (especially at the executive level), ability to work successfully across teams and interests, and proven experience with developing customized value propositions.

Candidates should be self-confident self-starters who are persuasive, persistent, flexible, open to change and willing to be held accountable. Successful KAMMs also demonstrate curiousity, are laser focused on customer needs, and are not only able to think big picture but also focus on details.

Deep knowledge of MS solutions, industry drivers, enterprise business trends, and Microsoft’s internal organization will also contribute greatly to success in this role.

Successful candidates will have a BS/BA degree or equivalent work experience, combined with a minimum of 10 years of relevant work experience. MBA is a plus.