Director Shopper Marketing

JOB DESCRIPTION:

• Reporting to the Regional Office General Manager the Account Director is  responsible for the management of this major CPE client relationships/business, the development of strategic marketing national promotional plans, the write-ups of concepts and proposals, the presentation of ideas, the development of tactical plans, program execution and with the support of the creative staff, oversee the creative process/
  
• Additionally, the Account Director is responsible for adding value to the clients business thereby making himself/herself an invaluable member/partner of the clients business team.
  
• She/he is also responsible for the management ,supervision, and evaluation of assigned direct reports/
  
• Deliver on preset gross profit objectives.
  

REQUIREMENTS:

• 8-10 years of experience in CPG consumer and trade promotion, preferably at a leading agency-possibly on the client side in promotion or brand management.
  
• A superior track record of accomplishments/promotions in his/her business career that establishes credibility and commands respect to guide the client and his marketing people with wisdom and skill.
  
• Strong strategic planning skills including the ability to first understand a clients business needs, then develop and apply marketing/promotion solution.
  
• Strong logistical skills such as scheduling, budgeting, media planning, as well as an understanding of the creative production process/
  
• Ability to write a creative brief with appropriate benefit and support elements.
  
• The ability to interface and communicate with the client at all levels.
  
• The"ideal consultant" profile...confidence, innovation, creativity, analytical ability, communication skills, problem solving ability, aggressiveness,  a team player and a hands on manager.
  
• Must possess excellent presentation skills. Should be mature, personable, bright, and polished.
  
• The ability and desire to build and manage their own business as well as make a major impact on the growth and future of the organization.
  
• Should have high standards, a strong work ethic and be able to function autonomously, while retaining team membership and spirit.
• Must have the passion for creative ideas that drive the growth of a brand/
  
• BA/BS degree degree required/MBA a plus