Director, Marketing & Merchandising

If you’re ready to take on the globe, we’d like to meet YOU!

With over 3,600 member stores, CCA Global Partners has always been defined by its passion for excellence and entrepreneurial success.  We attract outstanding individuals with superior skills who share our vision of achieving greatness in business and in life.

We’re looking for extraordinary people who thrive on the fast track and demand nothing less than a sensational future. We promise you’ll be challenged, inspired and made to feel at home from Day One. Every member of our team is valued for the talent, integrity, and goodwill they bring to our business every day.

With 15 affiliated companies in the flooring, mortgage, lighting and recreation industries, the sky’s the limit for professional opportunity and growth. Wherever your interests and abilities lie, you’ll be encouraged to design your own career destination. And we’ll help you all along the way.

We are currently looking for a Director, Marketing & Merchandising for our Stone Mountain-GCO-Floor Trader division in our St. Louis, MO location.  This position is responsible for developing and driving all marketing, advertising, and merchandising activity for the Stone Mountain-GCO-Floor Trader franchise system.  This position sets positioning strategies, develops creative direction and leads all marketing and merchandising plans.  In developing the strategic and tactical marketing, advertising and merchandising practices and programs, the director manages and supervises the process by working directly with outside agencies and franchisees on a daily basis.  The position also assists the Product Office in developing product strategies, display and sample programs, competitive intelligence and the promotion of private label products by franchisees.  Other specific responsibilities include:

1.  Develop and oversee the production and distribution of all advertising and marketing materials (which are aimed at driving traffic and building the brand.)  This includes regularly scheduled campaigns consisting of television, radio, print, direct mail and point of purchase materials using an outside advertising agency.  Determine needed resources, including Member involvement. 

2.  Develop advertising schedules and media plans by managing an outside advertising agency and the marketing manager(s) dedicated to supporting the Stone Mountain-GCO-Floor Trader franchisees.  Provide franchisees an annual promotional calendar, proposed budget and proposed media plan and update franchisees on all opportunities and deadlines.

3.  Manage the Marketing and Advertising P & L and administer revenue producing programs.  Responsibilities include:

a.  Monthly marketing fee – supervise billing by administrative support.

b.  Advertising development – negotiate and approve all expenses to advertising agency and other outside vendors.

c.  Collateral and POP materials – development, cost control, and supervision of distribution.

d.  Color circulars for newspaper (print program) – development, sales, distribution channels and supervision of billing by administrative support.

e.  Other outside services – negotiate and approve all payments for completed work.

f.  Control expenses for other accounts - travel, meals, lodging, supplies, shipping and research.

4.  Assist other Division directors by developing support materials related to merchandising, franchise development and training.  Collaborate with Product Office, Training, and Franchise Development to develop product strategies, merchandising programs, floor plans, fixturing, marketing programs, product training and build new franchisee core assortments.

5.  Communicate product plans and programs to membership.  Gather and assess member requests for products and adjust plans accordingly.  Gain member support for merchandising and product programs, increase private label product sales, and promote franchise merchandising standards.

6.  Collect product and competitive intelligence and communicate to Product Office, Buyers and others as appropriate.  Shop the competition regularly, communicate critical findings and utilize learning to enhance product and merchandising strategies.

7.  Act as a member of the Marketing Executive group by contributing to decisions that can have an impact on the overall strategy and direction of CCA Global Partners.

8.  Develop and produce convention content, staging, marketing, and all other production elements.  Work with management team to define goals and objectives, and then develop schedule of events based on these.  Measure quality, effectiveness and feedback from event.  Manage budget and financials.

This position requires a bachelor’s degree in marketing or related field, plus at least five years of senior-level experience managing and developing Marketing, Advertising, Media (including print and broadcast) and Merchandising plans for a retail operation, ideally with an independent or franchise retailer with a multi-store retail operation.  Experience overseeing advertising production including pre-press functions, printing and design services is required. Home furnishing, floor covering or sales/entrepreneurial experience considered a plus. Consensus building and excellent communication skills are required.  Must be able to establish a collaborative process.  Additionally, the position requires broad and comprehensive knowledge of theories, concepts and practices with ability to use in complex, difficult and/or unprecedented situations.  This position requires personal computer skills (Microsoft Office, inclusive of Word, Excel, and Outlook). Excellent spelling and grammar skills with the ability to communicate with corporate staff in a courteous, tactful and concise manner, is essential. 

At CCA, you’ll get the tools and training you need to succeed and we’re proud to deliver the benefits and rewards you’d expect from an industry leader. Our work place is comfortable and fun, and our excellent benefit package includes medical, dental, vision, life, a company matched 401(k) program and paid time off.

Come JOIN our team, and help us take on the globe!