VP - Marketing

Capella University is an online university built on graduate degrees, with more than 29,000 students throughout the U.S. and in other countries. Founded in 1993 to provide advanced educational opportunities for working professionals, Capella has become a national leader in online education, offering bachelor’s, master’s, and doctoral programs. The university’s success is built upon a culture that promotes human potential, achievement, innovation, integrity, collaboration, and teamwork. Capella Education Company (CPLA), parent company of Capella University, is publicly traded on the NASDAQ. Capella Education was named to the Inc. 500 Hall of Fame for being listed as one of the nation’s fastest-growing companies for 7 consecutive years. Capella University is accredited* by The Higher Learning Commission and a member of the North Central Association of Colleges and Schools

VP – Marketing

The Vice President of Marketing will be responsible for creating a future-oriented go-to-market strategy to drive brand equity and future enrollment and revenue streams for Capella University.  The position will report to the Vice President, Marketing & Portfolio, and will work closely with the existing marketing leadership team and functional leaders across the organization.

Key responsibilities include:
- Building a deep knowledge of Capella’s target audience(s) and serving as a customer champion internally and externally
- Understanding innovation in brand-building and digital marketing in partnership with the current marketing organization
- Articulating a next generation go-to-market approach that brings Capella’s strategy for differentiation to life through new go-to-market models and reaches long-term targets for profitable growth
- Defining an implementation/integration plan for future strategy, in partnership with the existing marketing leadership team

Qualifications:

- 10+ years of leadership experience with forward-thinking consumer brands; broad experience in service industries and/or high-involvement purchase models strongly preferred
- Deep knowledge of digital marketing, including display media, search engine marketing, social media and online communities, and affiliates/aggregators
- Demonstrated ability to create breakthrough, future-oriented strategies and successfully translate them into implementation across multiple stakeholder groups
- Proven track record leading cross-functional teams and organizations to deliver measurable business results
- A positive change agent with demonstrated ability to lead change on an enterprise level
- Excellent interpersonal, influencing and relationship management skills and the ability to effectively communicate, collaborate and partner at all levels, including the executive team and Board of Directors
- Strong critical thinking skills with an ability to use data to evaluate the results and impact of marketing programs
- Ability to attract top talent and a history of successfully developing and motivating effective leaders
- Has an active external focus. Is able to ¿see around the corner¿ and identify key insights and trends among consumers, competitors and the broader category
- Fosters an environment of innovation in all aspects of work.  Challenges the status quo, values different perspectives, is eager for experimentation and intelligent risk-taking that delivers breakthrough business results.

This position is based in Capella’s corporate headquarters in Minneapolis, Minnesota and relocation assistance is provided.

Capella University provides high caliber education that moves you forward without compromise. We are looking for individuals who want to do the same. Headquartered in downtown Minneapolis, Capella rewards creative, intelligent, and highly motivated professionals willing to accept, encourage, and initiate change. We look for enterprising individuals with integrity who are accustomed to attaining results. Our employees enjoy a competitive salary and benefits package, including 100% education reimbursement.

Capella is committed to the development of a multicultural environment. We seek greater diversity in our faculty and staff to broaden our academic experience and to reflect the diversity within our learner community. We value the input of multiple viewpoints and perspectives across the university and our corporate offices. Our goal is to create academic and business communities that are rich with cultural, social and intellectual diversity. Capella is an Affirmative Action/Equal Opportunity employer.