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Senior Manager of Market Intelligence
Hiring Company Industry:
Consumer Goods / Miscellaneous
Number of Employees:
1,000 - 10,000
Employees
Total Compensation: $145K - $165K
Location: Ridgefield Park, NJ
JOB DESCRIPTION
About the company :
Our client is an international leader in consumer goods. Job description :
The Senior Manager of Consumer Insights will be responsible for designing, executing and communicating the results of market and user research to help guide new product development. Specifically, this position is responsible for uncovering unmet and emerging customer needs and communicating insights from this research to internal stakeholders including product planning, design, marketing, forecasting, engineering and R&D. Qualified candidates for this position should be proficient at working in cross-functional, cross-divisional, worldwide corporate environments with colleagues at all levels throughout the company as well as external research vendors, consultants, design and innovation firms, advertising agencies, etc. Demonstrated success in working across geographic boundaries and cultures is essential. Research duties include, but are not limited to, the leading of all aspects of qualitative consumer research as well as quantitative studies where necessary. The ideal candidate will have experience in market research, user experience research, ethnography, global trend monitoring, attitudinal research and concept testing / evaluation. This position will be responsible for conducting ethnographic field studies, site visits, expert interviews and usability studies. An ability to translate findings from this research into actionable findings is essential, as is a passion for driving the voice of the customer into the definition of new products and business strategy. Who we are looking for :
Bachelors or advanced degree (Masters or PhD) in a relevant field such as Anthropology, Psychology, Sociology or Design is preferred for this position. MBA/Master in Business administration (Marketing), Advertising, Statistics, Marketing Research or related field will be considered as well. 10+ years of Marketing Research experience at professional research/ consulting firms/ design agencies/ leading manufacturer companies. Experience in managing staff. Collaboratively and effectively lead a team to generate measurable results Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and results Prefer both agency and client side job experience Experience with New Product Development research is a strong plus Hands on experience on cutting-edge qualitative research methodologies in various fields (ethno, observations, ideation workshop, FGI etc.) Quantitative research experience and knowledge in statistical analysis is a plus. Experience global companies / agencies is preferred. High cultural sensitivity and acceptance of cultural diversity is essential. Excellent presentation, prioritization, and communication skills needed Strong organizational and time management skills Whats on offer :
Extremely Competitive Salary and Benefits, Generous Relocation PackageTo apply directly for this position please forward a detailed resume along with current salary, in strict confidence.
Our client is an international leader in consumer goods. Job description :
The Senior Manager of Consumer Insights will be responsible for designing, executing and communicating the results of market and user research to help guide new product development. Specifically, this position is responsible for uncovering unmet and emerging customer needs and communicating insights from this research to internal stakeholders including product planning, design, marketing, forecasting, engineering and R&D. Qualified candidates for this position should be proficient at working in cross-functional, cross-divisional, worldwide corporate environments with colleagues at all levels throughout the company as well as external research vendors, consultants, design and innovation firms, advertising agencies, etc. Demonstrated success in working across geographic boundaries and cultures is essential. Research duties include, but are not limited to, the leading of all aspects of qualitative consumer research as well as quantitative studies where necessary. The ideal candidate will have experience in market research, user experience research, ethnography, global trend monitoring, attitudinal research and concept testing / evaluation. This position will be responsible for conducting ethnographic field studies, site visits, expert interviews and usability studies. An ability to translate findings from this research into actionable findings is essential, as is a passion for driving the voice of the customer into the definition of new products and business strategy. Who we are looking for :
Bachelors or advanced degree (Masters or PhD) in a relevant field such as Anthropology, Psychology, Sociology or Design is preferred for this position. MBA/Master in Business administration (Marketing), Advertising, Statistics, Marketing Research or related field will be considered as well. 10+ years of Marketing Research experience at professional research/ consulting firms/ design agencies/ leading manufacturer companies. Experience in managing staff. Collaboratively and effectively lead a team to generate measurable results Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and results Prefer both agency and client side job experience Experience with New Product Development research is a strong plus Hands on experience on cutting-edge qualitative research methodologies in various fields (ethno, observations, ideation workshop, FGI etc.) Quantitative research experience and knowledge in statistical analysis is a plus. Experience global companies / agencies is preferred. High cultural sensitivity and acceptance of cultural diversity is essential. Excellent presentation, prioritization, and communication skills needed Strong organizational and time management skills Whats on offer :
Extremely Competitive Salary and Benefits, Generous Relocation PackageTo apply directly for this position please forward a detailed resume along with current salary, in strict confidence.
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