Market Development Manager - 8448

Description  McGraw-Hill Education addresses virtually every aspect of the education market from pre-K through professional learning. Using traditional materials, online learning and multimedia tools, we empower the growth of teachers, professionals and students of all ages.  McGraw-Hill Higher Education, a division of McGraw-Hill Education, is a leading provider of print and electronic materials serving the college market, publishing instructional materials including textbooks, lab manuals, study guides, testing materials, software, and multimedia products.   Higher Education currently has an outstanding opportunity for a dynamic Market Development Manager in our Humanities, Social Science and World Language (HSSL) segment.  This position is based out of New York, NY.      The Market Development Manager (MDM) will lead identification of priority faculty to involve in product development efforts with a goal of enhancing developmental feedback and seeding adoptions.  The MDM will work with editorial, development, marketing and sales to build and track ongoing and high-value relationships with key target faculty representing our largest and most important growth opportunities. The MDM will direct and use many kinds of activities to collect, analyze and communicate developmental feedback on first edition and growth titles.     Responsibilities  

• Initiate and lead market development launches for key titles; accurately identify, prioritize, and track school, adoption committee, and individual instructor needs and interest level against key sales benchmarks. 
• Solicit and analyze market feedback (which will include but not be limited to peer reviews, surveys, symposia, focus groups, and campus visits) to determine effective product messaging, and product feature development, and overall market viability of products in development. 
• Create strategic market development plans for specific high potential and high growth course areas. 
• In close collaboration with the solution team, plan and execute market development events that have high impact in terms of enrollments and cost. Travel to and lead events as necessary. 
• Work with editorial to build market development budgets for key titles.  Track those budgets throughout the cycle of the title. 
• Use, and if necessary, create systems and processes for the accurate tracking and reporting of contacts with customers by McGraw-Hill staff, individual customer needs and interests, customer adoption rates, and project budgets.  
• Report and track all market development activities through the CMS system. 
• Participate in and contribute to long range planning with product team and others that ensures revenue and market share growth.

Qualifications

 

·        Bachelors degree required

·        Knowledge of Higher Education publishing market

·        6-8 years successful track record in editorial, marketing, or sales required.

·        Strong digital skills including advanced knowledge of Excel and database analysis

·        Strong project management and negotiation skills

·        Independent problem-solving and decision-making skills

 

  McGraw-Hill Education: Where the World Learns to Succeed