Director, Product Marketing, MOCVD

Overview

The Director, Product Marketing role will be global for product management, product marketing and product-level customer support of the assigned product lines focused on HB LED and Solar CPV market segments.  The Director, Product Marketing Management role will focus on driving product development and launch as well as achieving design wins at key customers.  The role will also include looking for new opportunities for Veeco to add value either through new product development or existing product enhancements.  On occasion, the Director, Product Marketing will be required to travel globally to support Sales through technical discussions, product presentations and product level account management. 

This role will lead and manage a team of Product Marketing Managers and Product Marketing Engineers driving market share gains and profitability growth in a range of applications, market segments and process technologies. 

Responsibilities

The Director, Product Marketing’s roles and responsibilities will be linked to the key control points required to define, develop, deliver and support new products.   Leading a team of Product Marketing Managers and Product Marketing Engineers, the position will be responsible for the delivering the following:

• Market Analysis – Create and maintain a 5-year market analysis using industry, customer and company data.  Market segments, sizes, market share, trends.   


• Competitive Analysis – Collect information and identify how Veeco products compare and make recommendations for product changes


• Product Line Definition and Positioning – Analyze existing product line business and market needs to define current product lines, including performance specifications, scope of supply, options and configurations. Establish technology and product roadmaps for the assigned products based on market requirements.


• New Product Introductions – Develop and drive planning for new product introductions on a global scale.  Generate/update Market Requirements Statements (MRS).


• Pricing and Gross Margin – Establish pricing for assigned product lines.  Drive to ensure product gross margins to meet business requirements.


• Sales Tools – Press releases, collateral, pitch pack, sales training, documentation,


• Quotations/Proposals -- Provide a base unit configuration to sales for standard products and budgetary quotation requirements.


• Forecasting, factory sizing, slot planning.

In addition to the processes listed above, the Director, Product Marketing will be required to travel with Sales globally to support ongoing sales activities.  This task will include but will not be limited to the following:

• Technical product presentations and updates.


• New product/configuration rollouts and beta sites.


• Selection guide reviews and or modifications.


• Quotation reviews and/or modifications.


• Customer visits.


• Customer requirements and forecasts.

Product Marketing Management must also become the “eyes and ears” of the product line to ensure all opportunities are being taken and product related issues are being resolved and communicated to the customers in a timely and professional manner. 

Requirements

• Technical Undergraduate Degree


• MBA preferred


• Semiconductor capital equipment or related experience


• 12+ years work experience


• 8+ years of Product Marketing experience


• Demonstrated leadership and organizational skills


• Ability to travel approximately 30%