Vice President, Integrated Marketing Strategy - VP...

We are seeking to fill a VP of Integrated Marketing to lead integrated marketing solutions across multiple clients. The VP of Integrated Marketing will have a broad knowledge of multi-channel marketing, media, marketing and management skills. The ideal candidate will have experience in the interactive and direct marketing and social media, while maintaining a working knowledge of analytics. This role will be part of the leadership team and will report directly to the CEO.

Core Responsibilities

• Understand how to translate brand marketing objectives into succinct digital and direct marketing strategies


• Develop, strategize the writing of Media plans


• Ability to work closely with the Account Director


• Handle/Direct all media related initiatives


• Counsel client brand teams to help them understand the value of multi-channel traffic-driving strategies


• Measure the company’s success by using data management, metrics and analysis to make our marketing efforts smarter and more impactful over time


• Maximize clients ROI through ongoing program measurement, disciplined testing and results-based performance management


• Evaluate and assess metrics post-program to provide ROI analysis in program/campaign reporting


• Oversee development of data-driven program strategies and analyses for clients


• Work closely with account, creative and measurement teams to ensure media plans and creative/measurement work are strategically aligned, client needs are met


• Participate in agency leadership initiatives


• Establish trust and credibility with clients

Requirements:

• 10+ years marketing experience


• Digital and Direct experience required


• Agency experience preferred


• Healthcare & Retail experience highly preferred


• Knowledge/understanding of interactive media (display, SEO/SEM, Social)


• Experience in developing, implementing and measuring direct marketing campaigns


• In depth understanding of multi-channel media planning and performance analysis


• Ability to translate marketing strategies into platform-agnostic communication plans


• Proven analytical skills - including experience interpreting and analyzing large sets of multi-channel marketing data into actionable marketing strategies that generate measurable results


• Experience in defining and capturing marketing analytics opportunities within client engagements


• Ability to articulate results for business audience (internally/externally) with clarity and persuasiveness


• Creative thinker; able to develop unique methods of analysis where traditional methods do not yield results


• Data modeling, direct/digital marketing test design, and customer segmentation


• Understanding of digital media measurement tools such as Dynamic Logic, DART, Insight Express, Google Analytics, Omniture, etc.


• Background in media planning, brand planning, customer research, marketing analytics, and/or statistical analysis a must!


• Ability to travel as necessary