Product Marketing Manager #849 (Web Analytics)

Our client, a leader in web performance/analytics solutions is looking for a Product Marketing Manager is responsible for both product planning and product marketing. This includes overseeing products throughout the product life-cycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing, business operations, and support services to deliver winning products in the marketplace. The role also includes ensuring revenue and market penetration targets are met and all product strategies support achievement of corporate goals. 

Spanning a wide-range of activities, the Product Manager will be tasked with the following responsibilities:

• Perform research into market trends and customer needs in order to identify new opportunities for growth and expansion. Develop and execute strategic product plans to improve the business and grow revenue.


• Gather market requirements and corresponding justifications; work with engineering to prioritize features and establish market availability timelines.


• Work with the VP of Partnerships to assess and develop external third-party technology partnership opportunities.


• Plan and oversee product launch/rollout activities including leading cross-functional teams to ensure all aspects are completed in a timely and quality manner.




• Develop and maintain consistent product messaging. This includes definition of target audiences, business needs, benefits provided and desired results. Ensure that product descriptions and messages are used consistently by all external-facing organizations.




• Set pricing levels and structures to meet revenue, market penetration, and profitability goals.




• Work with corporate marketing to develop case studies, materials, sales presentations, and other sales tools.


• Work with corporate marketing to promote products within the targeted market segments to generate awareness and demand.




• Be a source of expertise on competitive offerings – help gather and disseminate competitive information and positions across the organization.




• Provides effective sales enablement through tools, training and market expertise to ensure direct and indirect channels are able to effectively position and sell our solutions.




• Work closely with the PR, media and analyst relations team to ensure our message is effectively communicated to the thought leaders and decision makers who matter most.




• Manage messaging and content development for product material, webcasts, speaking events, and other internal and external communications.




• Act as the product leader and advocate for the product within the company and in the marketplace.

Required Education and Experience
The successful candidate for this position will meet the following requirements:

• Minimum of 5 years experience in one or both of the following areas


• Product Manager or Product Marketing Manager in a technology company with demonstrated success in defining and launching winning products


• Web analytics, internet marketing, or business intelligence industry experience preferred




• Experience in creating, planning and executing winning go-to-market strategies




• Excellent written and verbal communication skills: negotiating, persuading, public speaking and listening




• Basic project management skills


• Proficient in MS Office applications particularly Word, Excel, and PowerPoint


• Proven ability to influence cross-functional teams without formal authority




• Demonstrated success in working in a team and collaborative environment




• General business acumen including, but not limited to, strategic and operational planning, business case and pro-forma P&L development, business performance management, and leading organizational change




• Proven ability to succeed in a fast-paced organization




• Undergraduate degree in business or technology field - MBA