Marketing / Product Manager

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The Marketing/Product Manager - Rotors is responsible for the global marketing and management of the existing Contractor rotor products and the development of new products to significantly grow sales.  The product manager is also responsible for product quality.  The ideal candidate must be able to analyze and identify market opportunities and create, prioritize and execute projects to capitalize on those opportunities.  Selected candidates will be expected to be intelligent, proactive, customer-oriented, driven to succeed in a fast paced environment, possess strong self initiative, and deliver results.  Strong interpersonal and leadership skills are also needed to manage project execution across various stakeholder groups.

Key responsibilities: 

• Develop short and long-range product line strategies that achieve strong growth and profitability.


• Prepare financial justifications and lead cross-functional teams through development and launch of new products.


• Research business intelligence on competitors, customers, market trends and government regulations to develop positioning, pricing and growth strategies.


• Develop advertising, promotion, merchandising and marketing support materials to build sales and increase product awareness.


• Manage product pricing and sales forecasting.


• Oversee and support product quality management.


• Deliver product line presentations to senior management, sales force and customers.


• Travel to various regions in support of sales efforts and industry events (approx. 20%).

Minimum Qualifications:

• Educational Background: Technical Undergraduate degree preferred, MBA Required (top tier school)


• 10-15 years experience in the B2B environment


• Both Product Management and Marketing Management experience


• Very familiar with New Product Development.  Has led and participated on NPD teams


• Supervision experience


• Project management experience.


• Strong interpersonal, influencing and leadership skills.


• Strong written and verbal communication skills.


• Strong computer skills (Microsoft Office, MS Project, Outlook).

 Desired Qualifications:

• Understanding of the Landscape Irrigation market.


• Experience marketing and/or selling products through distribution.


• Bi-lingual - English and Spanish.