Sr Director, Global Marketing Initiatives & Planning ...

SUMMARY:
Under general direction of the VP of Global Franchise, the Sr. Director Global Category Initiatives & Planning is responsible for leading major global strategic initiatives within OTC Therapeutics and supporting the global affiliates throughout execution of these initiatives. Furthermore, the Sr. Director Global Initiatives & Planning is responsible for developing the strategic stimulus materials that guide affiliate plan development, conducting analysis of plan submissions and monthly progress, as well as facilitating the overall Global Category Team process

- Lead designated global strategic initiatives within the category, providing marketing and commercial guidance/assistance to affiliates in the field, helping to insure high quality execution and realization of divisional targets.
- Identify, explore and evaluate potential new global commercial strategies, working with Category Marketing and Global Consumer Insights. Developing plans for consumer/shopper validation and global roll-out when appropriate.
- Develop Global Franchise Team (GFT)inputs to the Global Strategic Planning process, the Global Budgeting process and the Global Marketing Plan development process. Conducting analysis of plan submissions and providing strategic input during all parts of the planning process.
- Provide guidance to all global affiliates through development and distribution of Annual Strategic Stimulus Package, working proactively with affiliates to gain alignment behind global category strategies within the Strategic Plan, Budget and Marketing Plans.
- Lead monthly category financial review for Global Category Team (GFT), working with Finance to analyze performance monthly against plan across markets, brands and initiatives, to foster global commercial perspective and identify plan risks/upside opportunities.
- Facilitate Global Franchise Team (GFT) monthly meetings (managing agenda items, action items and required follow-up) and provide support to the quarterly Innovation review and the annual face to face category summit.
- Develop commercial models together with Business Development in support of acquisitions within the category. (Leveraging Bases, IMS/Euro Monitor, User Based Forecasting and Custom Research etc.).

REQUIRED EDUCATION, SKILLS AND EXPERIENCE:
- Degree in Business Administration, preferably MBA, preferably with major or specialization in Marketing or Product Management
- A strong understanding of Pharmaceutical OTC/FMCG industry and marketing
- Minimum of 8 years experience in FMCG or within OTC Pharmaceuticals.
- Minimum of 8 years of marketing experience in brand/product management, with extensive experience in direct to consumer advertising, market research, new product commercialization and consumer promotion.
- Proven ability to successfully redirect and accelerate brands, leveraging marketing areas of expertise.
- Proven track record of successful product launches in one of the major country markets or regions
- Experience working within global teams, with proven ability to work with areas of cultural difference. Ability to travel frequently to key countries and emerging markets.
- Minimum of 8 years of people management experience.

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