General Manager - Hispanic Marketing

DISH Network is an innovative industry leader distinguished by its pioneering spirit.  Ever since our establishment in 1980, we’ve been the ideal workplace for people with adventurous spirit and creativity, who are smart risk takers and aggressive winners - all those for whom the status quo just isn’t enough.  Our Fortune 250 Company continues to define the curve in television entertainment.  We are always improving and extending our products and delivering greater value to people, including our workforce of 25,000 plus.  Come explore the big picture with us!

Intelligence.   Creativity.   Innovation.   These are the things you’ll find at DISH Network, the pioneer in television entertainment.   We offer individualized career paths for dynamic, talented individuals who are ready to be rewarded and recognized.   It’s our way of giving back to exceptional people who have kept us at the forefront of our industry.

 The DISH Latino Marketing General Manager develops and implements activities oriented to: increase subscriber acquisition, increase awareness of DISH Latino programming packages, direct marketing programs that combine advertising with purchase incentives to increase sales,  promotion programs that involve direct mail, television, radio and printed advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements, trade shows, among others. Must understand cultural nuances among Hispanics and have marketing experience to cater to them. Familiar with standard marketing concepts, practices, and procedures within retailing and entertainment marketing fields. Familiar with standard marketing concepts, practices, and procedures within retailing and entertainment marketing fields. Relies on extensive experience and good business judgment to plan and accomplish goals. Strong orientation to results. Requires minimum of 4 - 5 years of experience in the field or in a related area: Project Management, Finance, or Marketing.

Detailed Description  

• Supports Director of Multicultural Marketing and VP of Marketing in the development of marketing plans, tactics and assessment of results.


• Leads marketing campaigns to boost Direct Sales activations targeting US Hispanics via advertising, promotions, grassroots, creative, public relations, direct mail, internet, and others.


• Manages Call Center initiatives including training, promotional initiatives, and controls call center performance metrics related to Direct Sales campaigns.


• Engages further actions to support CSC Agents and boost Direct Sales call volume.


• Coordinates day-to-day contact with outside agencies.


• Manages day-to-day contact with Spanish language programming channels to develop and implement activities focused on driving new activations.


• Creates specific analysis and reports on a weekly and monthly basis about the results of marketing campaigns and media implemented as well as the effectiveness of special incentives used and propose alternatives to increase efficiencies in regards of cost per call and cost per activation, media selection per market, among others. These analyses are related to new activations, incremental activations, direct sales forecasts, ROI, call volume analysis and projections per campaign implemented and drive conclusions about their effectiveness. Suggest recommendations for upcoming activities.


• Oversees communication strategies of DISH Latino towards potential new customers.


• Manages demographic and psychographic information of potential customers and assess market initiatives being developed by competitors to implement further acquisition initiatives.


• Works closely with other departments (Marketing, Creative, Co-Op, Sales, Commercial, others) to help facilitate marketing campaigns in regard of DISH Latino packages.


• Provides direction, evaluates performance and empower DISH Latino Marketing Specialists.


• Might work on other administrative duties.

Job Requirements  

Bachelor’s degree from four-year college or university, or 2 years of related experience; and 4 years related experience, including 2 years supervisory/management experience and/or training; or equivalent combination of education and experience. Thorough knowledge of the US Hispanic Market is a must. Experience working in the entertainment and multicultural paid-TV industry is highly desirable. Minimum of 4 to 5 years of relevant marketing, finance, or project management experience. Additional advertising experience is a plus.

Additional Details  

• Proficiency working with Microsoft Word, PowerPoint, and Excel. Knowledge of Access is desirable.


• Strong project management, financial and analytical skills – Ability to apply concepts of basic algebra and statistics, calculate discounts, commissions, ROI, interests, proportions, percentages, averages, NPV analysis, sales forecasts, break-even analysis, among others.


• Ability to read, analyze and interpret business periodicals, technical documents related to international markets.


• Excellent organizational, follow-up and communication skills.


• Strong attention to detail required.


• Strong abilities to deal with tight deadlines and unstructured environments.


• Strong abilities to handle multiple projects simultaneously.


• Ability to work and deliver results on a timely basis and with minimum supervision.


• Sense of urgency and flexibility to face contingencies and unexpected changes.


• Requires traveling.


• Fully bilingual in Spanish and English.