Director, Cloud Industry Solutions Marketing

Director, Cloud Industry Solutions Marketing

Role Definition

We are looking for a uniquely talented product marketer/manager with a proven track record of increasing responsibility to join our team and lead worldwide marketing overall for our Cloud Industry Solutions.  This important role will provide thought leadership, develop GTM strategies and content around the Parallels Cloud value proposition, solution configurations and offerings to various audiences including: hosters, managed service providers, telcos, VARs and SIs.   This exciting role offers significant room for future growth and reports to the Vice President of Service Provider Marketing.

The responsibility for this important position is to lead and execute marketing overall across North America, Europe, Asia, and beyond for the Parallels Cloud solutions.

Primary Responsibilities:

• Develop segmentation, positioning and messaging for Parallels’ cloud solutions and solutions for the Telco, VAR/SI and Managed Service Provider audiences
• Develop the overall marketing go-to-market plan, budget, campaign materials and execution in the US and in international markets thru regional marketing managers
• Manage product launches in close partnership with engineering and other teams
• Create high quality product positioning and messaging including datasheets, new version documents, PPTs, case studies, and more
• Own www.parallels.com/cloud overall
• Lead external communication through public speaking at events/seminars and customer/partner email announcements
• Partner closely with sales teams and arm them with training, content, leads, sales tools
• Drive business strategy and business management including pricing, support, and lifecycle policy
• Ensure strong competitive marketing including comparisons, positioning, and evidence
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