Area Market Research Director - North America, ...

You grew up eating Frenchs mustard.  Your mom cleaned with Lysol.  Your favorite sweater is washed in Woolite.  And, when you have a cold, you take Mucinex.
 
With 17 Power brands sold in 180 different countries, operations in 60 countries, and net revenues in excess of $9 billion, Reckitt Benckiser is the nearly $40 billion company behind the brands that you know and trust.  We are in our tenth straight year of delivering above-industry-average growth across all areas and product categories, which shows that our business strategy is working. 
 
Central to everything we do is a uniquely confident, entrepreneurial, can-do culture. Its all about a passionate commitment to teamwork, competing to win in the marketplace and developing and rewarding talent.  

 

The primary role of Market Research and the Market Research Director is to contribute to long term profitable growth by:

• Being a strategic and influential  partner to all key stakeholders in both the Area and Category organizations
• Providing independent strategic insights and direction to the RB organization (area,and category)  based on a deep holistic consumer understanding
• Embedding  the  consumer at the heart of all decisions made in RB
• Demonstrating thought leadership in research technical expertise and application to business
• Providing in depth consumer understanding through state of the art, cost effective, research methodologies applied consistently across markets
• Develop and apply consistently standardised market reading data across categories and geographies
• Ensure rapid and easy access to consumer and market research data across those areas of the organisation where they are needed
• Develop research managers to their full potential as strong market researchers within their respective categories/ coverage
• Harnessing and managing core supplier relationships within NA/ANZ  and globally to ensure full value add and excellent delivery of outputs
• Be a key influencer in driving the market research agenda of Reckitt Benckiser
• Category coverage: Household, Healthcare, and Food

 Scope of Role:

• Reporting to the Global Head of Market Research, this role is responsible for building a key strategic partnership with the core decision makers of the business in order to drive, develop and execute the business strategies.  The role contributes to the growth of the business through a deeper understanding of the consumer which is in turn used to support and influence category/brand strategy.   While the role covers NA/ANZ, it is imperative the impact is felt globally.

 Responsibilities / Accountabilities:

• Provision of Strategic Consumer Insights: become a true business partner  by providing strategic insights based on an independent, holistic consumer understanding that will drive business growth; proactively develop a deeper understanding of consumers and drive the future company direction.
• Data Accuracy and Integrity:  ensure  timely delivery of highly accurate data ( e.g. market shares) that allow RB  to make sound business decisions.
• Market Research Budget Accountability :  ensure all the information needs are covered within the parameters of the budget set in plans 2009. 
• Supplier Management : ensure strong and highly accountable supplier partnerships are forged so RB can fully leverage the value added impact of its partners. 
• Trends Identification :  generate foresights from in-market trends and competitive trends and understand the implications for RBs growth. 
• People Development:  develop high calibre and highly strategic team members that continue to impact the business in their respective categories. 
•  Market Research Leadership: Is a proactive member of the Global Market Research Leadership Team in driving the market research agenda aimed at continually improve the MR organizations impact and contribution to the business.

Key Challenges:

• Continuous improvement of value added deliverables for internal customers and added value to RB business as a whole.
• Managing multiple and complex projects and multiple teams and stakeholders at any one time.
• Constantly having a personal impact and influence across the whole spectrum of internal clients in RB.

 

• Significant and proven experience in the client side particularly in heading up a market research/consumer insights division
• Extremely proficient with the technical competencies --- with both qualitative and quantitative state of the art research methodologies;  modelling and analytics
• Proven track record as a top performer within a multi cultural environment
• Multicultural and having worked, permanently or temporarily in different countries
• Experienced in designing & implementing market research on a whole slew of categories
• Very passionate with very strong consumer orientation<...