Chief Marketing Officer

As the Chief Marketing Officer at NEA’s Member Benefits Corporation, an affinity marketing company, you will lead all aspects of marketing in support of growing the organization’s mission and marketing strategy.  Reporting directly to the President and Chief Executive Officer, the CMO will set the direction and leadership for overall product management, channel marketing, marketing communication, brand development, sales and program integration to NEA members and state affiliates with a marketing team of sixty plus employes.  In this newly created position, the successful candidate will be a member of the senior leadership body and will be expected to set the marketing direction to sustain and grow the Company’s overall revenue and maintain our solid financial position.

In this role, you will work on multiple projects, spending your time establishing both short and long-range strategic marketing plans and programs to achieve corporate objectives to increase the level of sales and membership participation while improving the brand image.  The rest of your time will be focused on building the organizational structure to ensure optimum product and program management by developing subordinate staff, scrutinizing educator market trends, communication of your research, problem solving, learning from and exchange ideas with our members, and finding new ways to serve them.

Responsibilities:

• Develops and implements a corporate strategic marketing plan which addresses all products, content, distribution channels and member touch-points.




• Manages all marketing programs and channels to establish an integrated multiphase approach in reaching membrs with key messages and products at appropriate times.




• Creates a social media marketing strategy to establish appropriate communication connections to take advantage of viral marketing opportunities and techniques.




• Sets a clear Web product strategy to facilitate an individual marketing approach leveraging product offers, content, market timing and key selling opportunities.




• Directs corporate brand management to include the various market segments’ products for overall perception and value.




• Works collaborately with the Chief Technology Officer, to develop annual research goals and objectives to manage product and channel marketing plans.




• Establishes corporate-wide marketing brand, product and communications measurements to measure and analyze corporate performance.




• Ensures all marketing communications are integrated into the overall marketing strategy to support marketing goals.




• Supervise managers and staff who report directly to this position to be responsible for the manner in which they perform their work.  Oversee hiring, training, ongoing communication, and evaluations.




• Develops the marketing operating budget in conjunction with the marketing team and manages the marketing operating budget, including advertising, promotions and partnerships.




• Establishes annual program goals with division management to achieve overall marketing objectives.




• Reviews and evaluates performance participation objectives by product and services.

Experience and Requirements:

Education and Experience:  A Bachelors Degree in a relevant field or related discipline and a Masters or MBA.  Ten years experience with a demonstrated track record in a senior marketing management position with supervisory responsibilities for several product and marketing support services departments.  Five years of experience with an affinity marketing organization working closely with managing vendor and supplier relationships.

Skills, Abilities and Attributes:  Understanding of the educational marketing cycles, trends and issues related to the education industry (public school educators, ESP’s, Higher Education, etc).  Excellent communication, presentation, and interpersonal skills; the ability to exercise good judgment with a capacity of communicating with a diverse range of individuals.  A demonstrated command of multiple marketing channels including direct mail, advertising, Web and Web 2.0.  Expertise of professional, technical, and/or administrative knowledge and experience to conceptualize, plan, organize, develop, decide, implement, administer, staff, control, evaluate, and/or facilitate and execute in areas of strategic planning and marketing, business and market development, market research and planning and promotions/advertising.  A demonstrated ability to lead and mentor people and get results through others; the ability to think ahead and plan over a 1-5 year time span.  The ability to organize and manage multiple priorities.  Problem analysis and problem resolution at both a strategic and functional level. Strong customer orientation.  Demonstrated track record of high performance teams and a strong team player.  Commitment to Company values.  Computer proficiency.

What NEA’s MB Offers

• Your contribution matters. Our members’ dedication drives ours. To support that dedication, NEA’s MB is a full-service benefits provider that works with a select group of suppliers to provide members affordable group rates on a full range of financial and career-related products and services, as well as a wealth of travel and everyday living discounts, to help save members’ time and money.




• You will identify with our pride and satisfaction. We are proud of being part of the National Education Association (NEA).NEA’s MB recognizes and respects the unique challenges facing our members as educators —specifically the challenge of balancing personal and professional lives — not to mention budgets.




• You will be recognized for your accomplishments and supported by your colleagues in our well managed, diverse environment.




• We have been in business for over thirty years and are financially stable.




• We offer a highly competitive benefits and compensation package and are located in Gaithersburg, MD.

We are an EOE Employer.  Minorities are encouraged to apply.

NO PHONE CALLS, PLEASE.