Product Manager

Product Management – Product managers are responsible for the development and execution of product line strategies that bring value to the marketplace.  They function as experts in their product lines for the organization.  Product managers are responsible for pricing strategy, marketing activities and project management.  They are accountable for growing their product line offering, and achieving sales, margin and market share goals. 

Principal Accountabilities:

• Strategy
  
  
  
  • Develop and execute product line strategies that will drive the sales and marketing effort for assigned product lines
    
    
    
    • Update annually or as needed
    
    
    • Use tools to track and plan
    
    
    • Develop product road maps and operating plans
    
    
    
    
  
  
  • Execute product line initiatives to achieve objectives
    
    
    
    • On-time and within budget to achieve desired results
    
    
    
    
  
  
  • Measure effectiveness of initiatives to provide on-going research and analysis
    
    
    
    • Develop and demonstrate proficiency in systems available to measure results
    
    
    • Ability to proactively address changing conditions
    
    
    • Report findings to other CVA departments
    
    
    
    
  
  
  
  


• Planning
  
  
  
  • Plan product line activities and manage to the marketing calendar
  
  
  • Participate in AOP and BSR processes as required
  
  
  • Develop and implement annual pricing strategies for each product line to meet pricing targets while insuring market competitiveness
  
  
  • Participate as needed in initiatives to effectively manage CVA’s multiple brands
  
  
  
  


• Control
  
  
  
  • Provide regular analysis of each product lines’ performance
  
  
  • Use tracking templates to monitor promotions and provide feedback to sales group
  
  
  • Measure effectiveness of product line strategies to identify strengths, weaknesses, opportunities and threats
  
  
  
  


• Customer Satisfaction
  
  
  
  • Development of product line training programs
  
  
  • Maintain product line catalog information and cross references
  
  
  • Maintain customer contact to facilitate flow of market intelligence
  
  
  • Maintain product content updated on website
  
  
  
  

Secondary Accountabilities

• Manages product line content – depth and breadth


• Provides primary pricing strategy / market analysis to ensure competitive position and accuracy


• Cross functional communication of product and marketing initiatives


• Follow and lead team of functional representatives through projects


• Work across the Marketing department on various initiatives


• Utilize industry contacts to assist with the elimination of excess and surplus inventories

 Competencies

• Fosters Open Communication – Promotes open discussion of ideas; provides others with open access to information; Listens willingly to input and concerns expressed by others; Encourages communication and information flow across boundaries, both internally and externally; Fosters the use of technology to improve communication with others.


• Sets Direction  - Displays insight into competition’s strengths, weaknesses, and strategies; allocates resources according to strategic priorities; translates business strategies into clear objectives, tactics, and initiatives; operates from a global perspective; is knowledgeable of this industry’s history and growth patterns; identifies potential competitors and competitive industries and demonstrates ability to leapfrog competition; develops strategies to enhance the organization’s competitiveness; positions the business within the global marketplace.


• Takes Risks - Challenges the status quo; creates and implements innovative ideas; stimulates others to try new approaches; takes business risks to achieve breakthrough results; champions ideas despite obstacles; creates opportunities and takes action to seize competitive advantage.


• Envisions the Future – Have a clear vision for the future of the business or part of the organization; Conveys a sense of purpose and mission that captures the imagination of others; Recognizes when it is time to shift strategic direction in own part of the organization; Maintains a long-term, big-picture view of the business or the organization; Sees and develops new markets and market opportunities.


• Drive for Business Results – Establishes and manages against aggressive financial goals; effectively balances long-term objectives with near-term financial objectives; builds an environment in which employees demonstrate a sense of personal ownership and investment in business success; consistently demonstrates strong personal commitment to the organization’s success; establishes and manages against a balanced scorecard, including the needs of employees, customers, shareowners and community.


• Drives for Execution Excellence – Develops relationships with key people in other functions and at other levels; actively involved and accessible for ideas, help and support; plans and manages meetings to make effective use of time; makes and encourages decisions consistent with long-term responsibility for the environment; consistently involves the appropriate people and teams across boundaries in planning and executing goals, solving problems, etc.; establishes and manages a healthy and safe work environment.

Education/Experience:

• Bachelor degree required, advanced degree preferred


• 5 or more years of marketing experience required with extensive responsibilities for program / project management and a demonstrated track record of success


• Strongly prefer experience in the markets, products, and customers within which CVA operates


• Proven business skills and interpersonal communication / influencing skills required


• Six Sigma Green Belt a plus


• PC proficiency in Microsoft Office applications, including Power Point and Excel


• The CVA organization has the right to deem a person qualified for a position if that person has had one or more years experience in the position or similar position

ArvinMeritor, Inc. offers a stimulating, high-tech work environment backed by an excellent salary and benefits package.