Director, Web Innovations -- 513056

Great vacations begin with great employees!
Royal Caribbean Cruises Ltd. is one of the worlds leading and revolutionary cruise lines. The company operates under the Royal Caribbean International, Celebrity and Azamara brands. Currently the fleet has 31 ships in service visiting over 180 attractive destinations.
Combine your experience and sense of adventure by joining our exciting land-based team of employees. Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation and benefits package, excellent career development opportunities, each offering unique ways to explore the world.
Join our team as Director, Web Innovations!!
 ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. Provides idea generation, vision, and innovation to create dynamic, customer-focused web experiences.
2. Provides inspiring leadership and direction to Website and Internet Marketing team. Manages employees based on the business competencies identified for the area using performance tools and people development techniques.
3. Leads the development and execution of online marketing strategies with specific objectives to drive revenue and new customer acquisition.
4. Develops, implements and oversees innovative marketing social media ideas and programs using social network platforms such as: Facebook, Twitter, LinkedIn, My Space, and other similar web channels with the intent to increase on-line traffic, new customer acquisition, and company revenues.
5. Develops reporting and measurement tools to evaluate the effectiveness of website and internet marketing efforts. Oversees the overall results and measures the impact of the website and internet marketing strategies and efforts across the organization.
6. Identifies trends, tools and the best applications in the market for the industry, as well as translates this knowledge and techniques into new strategies to leverage the activities and increase the use of website and internet marketing efforts.
7. Leverage the knowledge and the use of the website and internet marketing efforts across the company on incorporating relevant practices into the corporate culture and into all Companys products and services through the implementation of training programs to educate the management team and others across the organization.
8. Determines and manages the department budget based on the business priorities approved as well as optimizes the resources available to meet department financial goals. Be fully accountable for management (development, distribution of resources, reporting, approvals, monitoring) of budget for web development and internet marketing.
9. Manages the relationship with vendors including the quality and the expenses involved for the services provided to our company.
10. Develops strong working relationships with other departments which have interactive needs.
11. Continue to develop robust email databases to deploy on ongoing marketing programs designed to significantly grow consumer business as well as B2B (Trade)
12. Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.
Qualifications
 
QUALIFICATIONS:
Bachelors degree required preferable in marketing or in a relevant field such as e-Marketing or Business Administration.
Minimum 8 years experience in website and internet marketing development activities involving social media tools and techniques in large, complex, and aggressive organizations.
Solid experience in participating in a wide variety of social media activities such as blogging, twittering, social bookmarking, commenting, etc. and is well-connected with the broader social media world.
Expertise in website design, development, and deployment, online marketing strategy, and search engine optimization.
Solid MS Office skills.
 
 
RCL is an Equal Employment Opportunity employer.