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VP Marketing
Hiring Company Industry:
Consumer Goods / Miscellaneous
Number of Employees:
1,000 - 10,000
Employees
Total Compensation: $100K+
- Bonus / Commission: 30%
Location: Purchase, NY
JOB DESCRIPTION
About the company :
Our client is one of the worlds leading premium drinks company. We are looking to recruit a VP Marketing for some of the high premium barnds. Job description :
Major Responsibilities: Through consumer insight you develop the brand platform with inputs from brand managers. You oversee long-range plan and strategic brand strategy by reviewing category opportunities, developing key consumer targets, profitable line extensions and detailed measurement. You work with brand owners on ensuring relevant positioning. You are in charge of the Marketing Strategy and the Communication for the brands on the U.S. market. You also develop an effective system of reporting. You oversee consumer communication development including but not limited to advertising, event marketing, PR, and direct marketing for all the brands of the line. You ensure Point of Sale and VAP is compliant with the brand strategy. You work with field sales to ensure awareness of current trends and issues, share best practice and assist in the development of local programs for specific brands. You manage ROI on the product line, budgets and P&Ls while keeping A&P spend within budget. Who we are looking for :
Education: Minimum of Bachelors degree - preferably in Business Administration with a concentration in Marketing; Masters in business or marketing preferred. Proficiency in MS-Office. Experience: Minimum 10 years business/marketing experience in the fine wine & spirit industry, with longstanding background in brand management. Previous experience must include management of a multi-branded portfolio. Experience should include (but not limited to): designing and managing multiple simultaneous brand strategies at national and regional level, and recruiting and building a marketing team. Required Skills: Solid experience in strategy/brand development, including brand positioning and brand building activities. Strong leadership/management skills. Strong financial/business acumen. Excellent verbal and written communication skills, as well as outstanding aptitude for time management. Thoroughness, creativity, interpersonal awareness, relationship management and influencing skills as well as proficiencies in problem solving, and the ability to multi-task are requirements. Whats on offer :
$200K base salary + 30% + executive package (Benefits+Car allowance+SO...)
Our client is one of the worlds leading premium drinks company. We are looking to recruit a VP Marketing for some of the high premium barnds. Job description :
Major Responsibilities: Through consumer insight you develop the brand platform with inputs from brand managers. You oversee long-range plan and strategic brand strategy by reviewing category opportunities, developing key consumer targets, profitable line extensions and detailed measurement. You work with brand owners on ensuring relevant positioning. You are in charge of the Marketing Strategy and the Communication for the brands on the U.S. market. You also develop an effective system of reporting. You oversee consumer communication development including but not limited to advertising, event marketing, PR, and direct marketing for all the brands of the line. You ensure Point of Sale and VAP is compliant with the brand strategy. You work with field sales to ensure awareness of current trends and issues, share best practice and assist in the development of local programs for specific brands. You manage ROI on the product line, budgets and P&Ls while keeping A&P spend within budget. Who we are looking for :
Education: Minimum of Bachelors degree - preferably in Business Administration with a concentration in Marketing; Masters in business or marketing preferred. Proficiency in MS-Office. Experience: Minimum 10 years business/marketing experience in the fine wine & spirit industry, with longstanding background in brand management. Previous experience must include management of a multi-branded portfolio. Experience should include (but not limited to): designing and managing multiple simultaneous brand strategies at national and regional level, and recruiting and building a marketing team. Required Skills: Solid experience in strategy/brand development, including brand positioning and brand building activities. Strong leadership/management skills. Strong financial/business acumen. Excellent verbal and written communication skills, as well as outstanding aptitude for time management. Thoroughness, creativity, interpersonal awareness, relationship management and influencing skills as well as proficiencies in problem solving, and the ability to multi-task are requirements. Whats on offer :
$200K base salary + 30% + executive package (Benefits+Car allowance+SO...)
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