Senior Marketing Mgr

Marketing Specialist
New Logo Business Development
Working as part of team with Internal Sales Group to warm up potential, targeted list, of clients to outsourcing & offshoring.
3 - Main criteria besides being E.Coast
1. Deep Domain Expertise in Banking Financial Services(BFS)
2. Push Marketing experience i.e. Direct Mail, Prop Mkt, Outbound Mkt, etc.
3. Experience working directly with sales teams and customer interfacing.
Description:
Reporting to the Head of Field Marketing, the BFS Field Marketing Manager will be accountable for defining and executing on marketing strategies to generate demand within the following industry segments: Retail/Wholesale/Investment/Commercial Banking, Asset/Wealth Management, Consumer Lending, Cards and Payments, Securities Services, Governance/Risk and Compliance, and Corporate Services.
This individual will have a high-level understanding the key business processes, business drivers, roles/responsibilities of decision makers and influencers, common issues and obstacles faced in these industries, regulatory requirements and other distinctive industry attributes. Maintain industry expertise with relevant secondary research, implementation of primary research, participation at industry events and customer meetings.
Focus will be on supporting BFS Business Unit to drive new logo sales. This person will work closely with the Director of Sales to develop marketing campaigns and deliverables
Key Responsibilities
• Develop go-to-market plans/strategies that support the BU strategy
• Develop and execute awareness/credibility programs, thought leadership, and lead generation campaigns
• Market and industry research and analysis
• Identify key industry events, coordinate and execute participation
• Drive development of marketing collateral and web content
• Work with marketing communications team to develop Thought Leadership, PR/media/analyst strategy to increase industry awareness
• Manage all marketing programs within budget targets, ensure the maximum return on marketing investments and report on program performance
Qualifications
• This role requires a high-level understanding of the banking and capital markets space through direct work experience in those industries or marketing roles targeting these verticals
• Five or more years in a professional level marketing position. Experience in marketing to Global Fortune 500 customers and working with a direct sales force to execute the marketing plan.
• Proven ability to drive cross-group collaborative efforts on multiple projects simultaneously, develop scalable, effective marketing plans, and collaborate across teams in executing tactics and driving key issues to closure.
• Ability to research, identify, understand, prioritize, and clearly articulate market and customer requirements. Demonstrated orientation towards measuring results and assuming accountability for the market impact of product actions.
• Excellent communication (written and verbal), interpersonal, decision-making, presentation and organizational skills. 
• Strong project management skills, ability to manage multiple projects at one time
• Self-motivated; ability to take ownership for assigned projects; ability to work independently and with a team.
• Good knowledge of all services within the company, as well as policies and practices. 
• New York/New Jersey base preferred
• Experience with Onshore/offshore delivery model
• Former employment with a Global Consulting Services Company
• Industry recognition as a FSI “thought leader” to include published articles
Must have
• Deep business domain knowledge of BFS in one of these areas (retail banking, asset management, wealth management
• Demonstrated program management skills executing comprehensive marketing programs
• Ability to help develop sales campaigns for new business development
• Experience working with Sales Management in a solution selling environment
• Client-centric orientation and ability to align marketing efforts and to customer needs
• MBA Marketing or equivalent industry experience