Senior Marketing Manager - 68541

Responsibilities:
This is a senior level position driving the marketing plan and strategy for new small business products and services. These new services focus on small business front office activities - Intuit providing services that help Small Businesses make more money than they did in the previous year. You will work synergistically with cross functional groups, especially product management, with a focus on making these new offerings deliver successful business outcomes.

Responsibilities include:
• Define and manage overall go-to-market, new customer acquisition strategy in order to drive significant numbers of new customers and subsequent revenue growth.
• Deep "end customer" understanding:
o Who would use such new products/services, and why?
o What data and insights can we leverage to drive trial and adoption?
o What benefits/advantages are most appealing to targeted sub segments?
o How can we develop deeper relationships with these customers to retain them and grow their engagement with Intuit?
• Deep understanding of potential competitors:
o Strengths, weaknesses, opportunities, threats
o Probable marketing objectives, targeting, plans
o How our plans will beat the competition
• Developing actionable and measurable commercialization/marketing plans that meet objectives and accelerate our success:
o Understanding the appeal and success of launch efforts/offers; their appeal, competitiveness, operational impact, with two-year implications
o Developing measurable milestones and learning plans for new product launches.
o Ensure that the business is delivering best-of-breed solutions that over-deliver against prospect expectations
o Developing synergistic relationship with marketing channels; assisted sales, web sites, online advertising, direct marketing, trade shows, and PR
Qualifications: Qualifications:
• Marketing professional with 4-6 years of progressive experience.
• Experience marketing SAAS applications and mobile offerings/applications is preferred
• A track record of demonstrating deep consumer understanding that led to profitable business growth.
• Business success at companies known for building great and profitable new products/services, especially in the consumer and/or financial services markets.
• Extensive experience with data driven market tests that lead to significant and measureable business outcomes
• Track record of success working and influencing a fast-paced, matrixed, multi-unit organization at all levels, being persuasive and effective even where no direct reporting relationship exists.
• Ability to develop a go-to-market strategy and frame the commercialization requirements to drive cross-functional support.
• Strong prioritization skills enabling the team to do a great job on the right things and empowering them to choose what not to do.
• B.S./B.A. degree in an appropriate field. MBA preferred.