Product Manager

The Mergis Group has been engaged by their client to search for a Product Manager.  This candidate will have a minimum of 3-5 years product marketing experience or related experience in medical device - preferably biologic products.  Experience working with traditional marketing concepts, marketing strategies, product promotion, market analysis, and forecasting.  Ideally, experience in implantable medical devices is preferred.

Responsibilities Include –

• Oversee marketing strategies and tactical execution including pricing, market segments, promotional and advertising support of sales, and specifying product characteristics.




• Directs regular review of markets and products to identify promising opportunities for creating product business and specialized professional areas.




• Develop efforts to bring new products from concept through commercialization including market exit.




• Conducts market segmentation analysis, develops and utilizes business analytic tools to refine targeting strategy.




• Coordinates and manages advertising and promotional programs and evaluates overall effectiveness.




• Determines list pricing for all assigned products via thorough competitive analysis, market trends, etc.




• Maintains high level of product category and technical knowledge through staying current in published information, regional market contacts, surgeon interaction, surgery observations, industry educational meetings and significant sales force interaction.




• Conducts market research activities to analyze and identify market needs and issues. 




• Prepares long range, annual, quarterly, and monthly forecasts for each product line. 




• Develops and manages assigned budgets for administration and marketing activities of the products that are assigned to this responsibility.  Analyzes budget variances and recommends corrective actions.




• Actively participates in assigned project teams.  Works across multiple internal and external groups such as design, packaging and labeling, regulatory claims, surgical technique generation and advertising.

 B.S. degree required, MBA or work on an MBA is preferred.

Willing to Travel –  up to 40%